20 questions to ask yourself for a brilliant communications plan

browningyork Charity, Communication lessons, Planning, Public sector, University, Voluntary sector

There’s a lot to remember when you’re putting together a communications plan for your project. Who are you trying to reach, would a newsletter be better than a tweet series, what do you want to say and so on….. Use this handy checklist of questions to make sure you don’t forget anything. 1. What is the purpose of your communication? …

Why face to face communication still matters

browningyork Charity, Communication channels, General communication, Planning, Public sector, University

There are so many digital channels available today, are the benefits of face to face communication being overtaken? Have opportunities to communicate directly with others, in person, become so outdated that they are no longer relevant? This is a topic that I have often heard discussed by communication professionals in recent years. As with so many things in life, there …

Have you got a communication plan for the unexpected?

browningyork Communication lessons, General communication, Planning

Many households in the area where I live have today been affected by a lack of water – apparently it was something to do with a problem at the local reservoir and it has given the water company a chance to demonstrate their abilities with customer communications. As it happens, my house isn’t one of the ones that has been …

Retro post: what’s your communication preference?

browningyork Communication audiences, General communication, Inspiration, Retro post

Five years ago I published this piece about communication preferences and it’s something I still talk to my clients about today – knowing their audiences’ preferences is a key part of effective communication… In the woods near where I live, the leaves on the trees are now displaying a beautiful array of colours. I always find autumn visually inspiring and …

Good reads on employee engagement

browningyork Engagement, Leadership communication, Organisational culture, Resource article

In a Wall Street Journal article about employee engagement that was published this summer, a senior leader from a retail organisation was quoted as saying: “We used to prioritize our stakeholders as shareholders first, customers second, and employees third. We now realize we had it backward. If we put employees first, they in turn take care of our customers, (who) …