Guest post: How to improve communication with SEO

browningyork Communication lessons, Engagement, Guest post

In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …

How to avoid hidden messages and misunderstandings

browningyork Change, Communication audiences, Communication lessons, General communication, Planning

Hidden messages can pop up anywhere. I once had to explain to a client that if she chose only to publish details of what external stakeholders thought of her project and not the views of her staff, she would be sending out the message that her employees’ opinions weren’t important. Similarly, if she published only glowing reports from employees, when …

Writer’s block: 5 great ways to power through

browningyork Charity, Communication lessons, General communication, Inspiration, University

Writer’s block. We all get it from time to time. Sometimes it lasts only 10 minutes. Other times it goes on for weeks. But what to do if you need to write something for your organisation? When the project timeline or newsletter deadline doesn’t allow you the luxury of writer’s block. When your colleague needs that web copy to send …

10 freelance communication experiences

browningyork Browning York News, Charity, General communication, Inspiration, University, Voluntary sector

Today is the 7th anniversary of the date I officially set up my not-for-profit and higher education communications limited company. I’m celebrating by sharing some of my favourite moments. I love my work When I left Cancer Research UK after 7 happy years, I needed to earn an income, but I also wanted to carry on working in a communications …

Guest post: The PAC communication model

browningyork Communication lessons, General communication, Guest post

This month’s guest post is all about a model that you can use to identify your own and your colleagues’ communication styles. Thanks to Phil Gowler, from Woodley NLP, for explaining what it is and how to use it. Of all the pitfalls and problems there are in the workplace, and at home for that matter, communication tends to be …