In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s … Read more
Today is the 7th anniversary of the date I officially set up my not-for-profit and higher education communications limited company. I’m celebrating by sharing some of my favourite moments. I love my work When I left Cancer Research UK after 7 happy years, I needed to earn an income, but I also wanted to carry … Read more
This month’s guest post is all about a model that you can use to identify your own and your colleagues’ communication styles. Thanks to Phil Gowler, from Woodley NLP, for explaining what it is and how to use it. Of all the pitfalls and problems there are in the workplace, and at home for that … Read more
Emails are generally held up to be the bane of business life. In fact, whilst planning this piece, I asked some fellow freelancers about the communication problems their clients faced and over-reliance on email took the top slot. I don’t personally feel that email is inherently evil in itself. I completely agree that it causes … Read more
As I am coming up to the end of my financial year, a lot of my communication at the moment is with my accountant. He is a great support throughout the year, but as we come to the end of one accounting period and the start of the next, he is invaluable. If I’m honest, … Read more
It’s #WorldBookDay2018 today. For as long as I can remember, books and stories have been part of my life. There is a fabulous photo in the family album of me as a very young child, sitting on my gran’s lap as she read to me. Every night, my mum or dad would read a bedtime … Read more
Sometimes you have a long time to hone and perfect the communications you need to produce about your project or organisation. And sometimes you don’t. When you are pushed for time, you need a reliable tool to help you through. My clients will often look to me for ways in which they can make the … Read more
I had a conversation with a client this week about how the large system project she is about to start will require considerable change communication – simply having a new system in place will not solve any of the problems the organisation is experiencing if no-one changes their behaviours. This discussion reminded me of this … Read more
This is the second in my series about how to solve problems at your organisation by improving your communication. Until next time Sarah Other articles in this series: Solving process problems through effective communication Reducing silo-working The perils of no communication The link between fundraising and communication
I spend my working life helping my charity and education clients to improve their communications, solving their problems by motivating their audiences to take actions. To celebrate the end of another year where effective communication has again proved a powerful tool for many, I asked some lovely people I know to tell me which communications … Read more