An exercise in audience understanding

browningyork Case-study, Communication audiences, Communication lessons, Planning, Training

Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them. What are they interested in? What motivates them? What have their experiences been? With this knowledge you can plan communications that are meaningful and move towards achieving your organisation’s objectives. Put yourself in their shoes When I run my …

Organisational and personal values

browningyork Case-study, Charity, Engagement, Organisational culture, University

Values are important to me. Maybe that’s why I work in the not-for-profit and academic sectors. It certainly helps with running my own business – the values that frame my working life are entirely my own, not something that has been dictated or developed by others. This ensures that the work I choose to do fits with my vision of …

Communications masterclass for charities

browningyork Browning York News, Case-study, Charity, Communication lessons, Training, Voluntary sector

“It’s useful to have a structure to use for communications.” Charity delegate Today I ran a Communications Masterclass for charities on behalf of the Small Charities Coalition. During the half-day workshop we covered areas such as making the case for effective communication at your organisation, ensuring your communication is effective, how to build a strategic comms plan and how to …

3 key stages of an internal comms audit

browningyork Browning York News, Case-study, Charity, Communication lessons, General communication, Voluntary sector

This week I submitted the final internal comms audit report to one of my charity clients. They had approached me earlier in the year, knowing that internal communication wasn’t working for them, but not sure exactly what the problems were. Or how to solve them. Following my research and analysis, they now have a clearer picture of what is going …

Improving your charity newsletter

browningyork Case-study, Charity, Communication channels, Communication lessons, Planning, Voluntary sector

I’ve recently done some work with a small education charity to help them improve their termly schools newsletter. It was a classic situation of something they knew wasn’t working as well as it could, but as a small and operationally busy team they simply didn’t have the time to step back and look at how to improve it. The fact …