Guest post: Growing a sales mindset in a charity

browningyork Change, Charity, Engagement, Guest post, Organisational culture

Building a sales mindset can be hugely powerful for your charity – but where should you start? This month’s guest post comes from sustainable income advisor, Ruth Dwight, who has provided some great ideas for how to discuss the need to grow income in new ways with your employees and volunteers. As the funding environment for charities continues to get …

How to avoid hidden messages and misunderstandings

browningyork Change, Communication audiences, Communication lessons, General communication, Planning

One piece of communication can send many messages, some of which may not be immediately obvious to the person sending it. For example, if you are reporting company feedback and choose to only publish the views of external stakeholders, you may be sending out the message that your employees’ opinions aren’t important. Similarly, if you publish only glowing reports from …

Retro post: change communication

browningyork Change, General communication, Organisational culture, Retro post

I had a conversation with a client this week about how the large system project she is about to start will require considerable change communication – simply having a new system in place will not solve any of the problems the organisation is experiencing if no-one changes their behaviours. This discussion reminded me of this blog piece I wrote a …

Communication in an ever-changing world

browningyork Change, Charity, Communication lessons, University

Change communication seems to be featuring even more regularly in my professional life than usual at the moment. It has been true for a long time that whilst I often hear people saying things like “here we go again, we’ve seen all this before, it’ll be better when the change stops”, change has become an ongoing fact of life, not …

Identifying how to take internal communication forward

browningyork Case-study, Change, Communication audiences, Inspiration, Organisational culture

Last summer a not-for-profit organisation approached me for help in identifying how to take their internal communication activity forward during a period of change. A campaigning organisation that had grown rapidly in a short space of time, they had never had time to review the way they were communicating with each other, but they knew something wasn’t right. Methods and …