Aligning communication with overall direction

browningyork Change, Communication lessons, General communication, Leadership communication, Planning, Strategy communication

2020, as we are all painfully aware, is a year like no other. Many business strategies and plans written in January have long since been abandoned or postponed. The ongoing uncertainty of where we are headed means many organisations are re-evaluating what they can realistically achieve in the short-term and what might need to change in the medium or longer-term. …

Guest post: How communication can empower us through change

browningyork Change, Communication lessons, Guest post, Leadership communication

I’m delighted to welcome charity leadership and change specialist, Caroline Doran, as my first guest of 2020. It is a cliche but true that the only thing we can be certain of these days is change. Here, Caroline talks about how getting communication right at times of change can be hugely empowering for all concerned. Hands up who’s been through …

Guest post: Growing a sales mindset in a charity

browningyork Change, Charity, Engagement, Guest post, Organisational culture

Building a sales mindset can be hugely powerful for your charity – but where should you start? This month’s guest post comes from sustainable income advisor, Ruth Dwight, who has provided some great ideas for how to discuss the need to grow income in new ways with your employees and volunteers. As the funding environment for charities continues to get …

How to avoid hidden messages and misunderstandings

browningyork Change, Communication audiences, Communication lessons, General communication, Planning

One piece of communication can send many messages, some of which may not be immediately obvious to the person sending it. For example, if you are reporting company feedback and choose to only publish the views of external stakeholders, you may be sending out the message that your employees’ opinions aren’t important. Similarly, if you publish only glowing reports from …

Retro post: change communication

browningyork Change, General communication, Organisational culture, Retro post

I had a conversation with a client this week about how the large system project she is about to start will require considerable change communication – simply having a new system in place will not solve any of the problems the organisation is experiencing if no-one changes their behaviours. This discussion reminded me of this blog piece I wrote a …