3 lessons on audience understanding

browningyork Browning York News, Charity, Communication audiences, Communication lessons

This tweet from Natasha Roe at Red Pencil (shown below) about remembering your audience when you are communicating really struck a chord with me: Good cautionary tale not to make assumptions about your audiences from @SarahatSelf #CIMevents Reminds me of @bernardrossmc exercise to tap yourself on the shoulder and repeat *I am not the audience*🙃 — Natasha Roe (@RedPencil_) September …

Carrying out an internal comms audit

browningyork Browning York News, Case-study, Charity, Communication audiences, Organisational culture, Volunteers

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

How about some collaboration round here?

browningyork Charity, Collaboration, Communication audiences, Communication lessons, General communication, Voluntary sector

At a recent communication planning session, I noticed the word collaboration cropping up when the attendees talked about the challenges their charities face and how to solve them. With less funding to go round, an increasing drive towards efficiency and more complex social problems that require more than one agency to solve, many organisations now recognise that there are other …

Guest post: Content that encourages action

browningyork Charity, Guest post, Planning, Story-telling, Voluntary sector

In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …