You’ve written your #comms strategy, now what?

browningyork Charity, Communication lessons, Communication measurement, Engagement, Planning, University

This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …

CharityComms Inpiring Communicator Awards 2019

browningyork Charity, General communication, Inspiration, Story-telling

The CharityComms Inspiring Communicator Awards and Winter Social is one of my favourite evenings of the year. In recent times we have become used to hearing a lot of negativity about our sector (and many other things). So it’s nice to take time to learn about some of the amazing people doing their level best to make the world a …

Guest post: 3 tips to engage trustees on communications

browningyork Charity, Communication audiences, Communication lessons, Guest post, Leadership communication, Voluntary sector

To mark Trustees’ Week 2019, which took place from 4 to 8 November, my guest blogger, communications consultant and not-for-profit Board member Helen Deakin, talks top tips for engaging with your Board on communications. Are you looking to contribute to a great cause and advance your own professional development? Has becoming a trustee ever been on your ‘to do’ – …

3 lessons on audience understanding

browningyork Browning York News, Charity, Communication audiences, Communication lessons

This tweet from Natasha Roe at Red Pencil (shown below) about remembering your audience when you are communicating really struck a chord with me: Good cautionary tale not to make assumptions about your audiences from @SarahatSelf #CIMevents Reminds me of @bernardrossmc exercise to tap yourself on the shoulder and repeat *I am not the audience*🙃 — Natasha Roe (@RedPencil_) September …