5 tips to communicate dry subjects

browningyork Charity, Communication lessons, Organisational culture, Planning, University

Today I am blogging about something that we know we will need to communicate about in 2021 and beyond – dry subjects. Topics such as procurement, data compliance and health and safety. (I say this with love; I have worked with enough procurement teams over the years to believe that you are a truly misunderstood group.) My recent blog posing …

Finding meaningful measures

browningyork Browning York News, Charity, Communication measurement, Inspiration, Planning

Following on from Adeeba Hussain’s excellent guest blog on measuring the success of communication, this week I have decided to write about the importance of meaningful measures. Whatever organisation you are part of, the way you evaluate your success and impact has to mean something to you. Simply copying the things that someone else measures will not add value to …

3 tips to find your outcomes

browningyork Charity, Communication lessons, Communication measurement, General communication, Voluntary sector

Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How do they differ from each …

Comms checklist for trustees

browningyork Charity, Collaboration, Communication lessons, General communication, Leadership communication, Strategy communication, Voluntary sector

Trustees’ Week 2020 takes place 2-6 November. Apparently there are 700,000 volunteer trustees in England and Wales, so I am part of a very large group! As trustees we have a lot of different things to keep an eye on. This is particularly true during difficult times, for our own organisations, for our sector and, most importantly, for the very …

3 key stages of an internal comms audit

browningyork Charity, Communication lessons, General communication, University, Voluntary sector

With the latest recommendation in England being to work from home wherever possible once again*, strong internal communication will be vital. Organisations will need to be sure their messages and channels work. Effective internal communication is at the heart of employee wellbeing, motivation and understanding in these difficult times. Communications teams have been working flat out for months to ensure …