Finding meaningful measures

browningyork Browning York News, Charity, Communication measurement, Inspiration, Planning

Following on from Adeeba Hussain’s excellent guest blog on measuring the success of communication, this week I have decided to write about the importance of meaningful measures. Whatever organisation you are part of, the way you evaluate your success and impact has to mean something to you. Simply copying the things that someone else measures will not add value to …

3 tips to find your outcomes

browningyork Charity, Communication lessons, Communication measurement, General communication, Voluntary sector

Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How do they differ from each …

Comms checklist for trustees

browningyork Charity, Collaboration, Communication lessons, General communication, Leadership communication, Strategy communication, Voluntary sector

Trustees’ Week 2020 takes place 2-6 November. Apparently there are 700,000 volunteer trustees in England and Wales, so I am part of a very large group! As trustees we have a lot of different things to keep an eye on. This is particularly true during difficult times, for our own organisations, for our sector and, most importantly, for the very …

Who’s listening to your not-for-profit story?

browningyork Charity, Communication audiences, Engagement, Story-telling, Voluntary sector

Once upon a time, in a land not far away, there was a woman who lived her life to spread the power of communication. She wanted to make a difference to the world we live in and so she worked with charities and not-for-profits to help them change the world for the better. Each member of staff grew to understand …

5 thoughts for person-centred communication

browningyork Browning York News, Charity, Communication audiences, Communication lessons, Voluntary sector

I have attended some fantastic events this week. Yesterday I chaired an internal communications panel for the CIPR Not-for-profit group, where questions covered a wide range of topics, from using core purpose to motivate people during lockdown to the importance of ongoing discussions about structural racism. Today I attended one of Dawn Newton’s Charity Meetups, where we again discussed motivation …