At this point in a ‘normal’ year I would be asking people to tell me about their favourite piece of communication from the year, to publish as a ‘best of’ blog during December. But this year I just can’t bring myself to do it! I decided instead to publish a more hopeful list. So I asked my guest bloggers and …
Why does Santa need to get his internal communications right?
I know that sounds like the opening line of a groan-worthy Christmas cracker joke, but it’s a serious question. I’m not sure of the exact employment status of the elves – does Santa pay them a living wage or are they volunteers, working at the North Pole because they want to make a difference to children’s lives – but whatever …
Cutting through the Christmas noise
At Christmas we often find ourselves surrounded by noise. But I’m not talking about sleigh bells or those irritating novelty decorations that sing a tune and make a racket. I mean the multiple messages that come our way. Here are just some of the things we come across at this time of year: Adverts from stores such as you-know-who, telling …
Letter to Father Christmas
I thought I would adopt a more methodical approach this year and plan my letter to Father Christmas like any other piece of communication: Step 1 – Why? What do I want to achieve? What do I want Father Christmas to do as a result of my communication? Leave me the presents I want! I want him to understand that …
Writing an effective Christmas shopping list
I’m rather a traditionalist when it comes to Christmas shopping. I may pick up a small thing or two in October, but I like to wait until December before I get started in earnest. So now the festive month is upon us I need to get serious and work out what I am going to buy for my friends and …
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