10 tips for your internal comms strategy

browningyork Charity, Communication audiences, Communication channels, Communication lessons, Communication measurement

If you’re currently working on your internal communications strategy, you’re not alone. I’m working with two charities at the moment to help them develop theirs and strategies were the topic for yesterday’s CharityComms special interest group for internal communicatiors. It’s great to know that so many organisations are recognising the strategic importance of effective internal comms – or at least …

On bagels and feedback…

browningyork Communication lessons, Communication measurement, General communication

Whilst preparing my breakfast bagel this morning (served lightly toasted with honey, if you’re interested) I noticed this message on the wrapper. This brilliant example of demonstrating how the company have listened to – and acted upon – customer feedback, immediately struck me as being worthy of writing about here. Gathering feedback is an important part of any communication strategy. …

Nuts and bolts of effective communication

browningyork Communication audiences, Communication channels, Communication measurement, General communication, Planning

A few months ago I was asked by the Institute of Internal Communications (IoIC) to write a piece for a new series they were developing of practical guides for communicators. As regular readers of this blog will know, I have a passionate belief in the power of effective planning when it comes to communicating well and so that’s what I …

My survey said…..

browningyork Communication measurement, General communication

Thank you to everyone who took a few minutes to complete my customer feedback survey late last year. The information you provided is really useful for informing the way in which I connect with current and future clients. I now know that: 88% of respondents heard about me and my work through a recommendation from another person 56% chose to …

How do you measure up?

browningyork Communication measurement

I have just completed a piece of work for one of my clients who asked me to evaluate the improvements they’ve made to their internal communications over the past year. They felt it had been a successful year but wanted some evidence beyond their gut feeling. I carried out interviews, looked at channel data and tested out what had happened …