What does communication success mean to you?

browningyork Communication audiences, Communication lessons, Communication measurement, General communication

Following on from last week’s blog, when I shared my thoughts on what makes communication successful, I decided to ask others what successful communication means to them. I posed the question in a couple of Facebook groups I am part of and this blog shares the answers I received. I was struck by the similarities in the responses, having set …

How to communicate successfully

browningyork Browning York News, Communication audiences, Communication lessons, Communication measurement

Before we get into the detail of how to create communication success, we need to talk about what success actually means in this context. According to the Collins dictionary, the definition is: So you might consider that you have succeeded in communicating when: You have sent something out You have sent something out without factual or grammatical errors People saw/read/heard …

You’ve written your #comms strategy, now what?

browningyork Charity, Communication lessons, Communication measurement, Engagement, Planning, University

This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …

A simple technique for finding purpose

browningyork Communication lessons, Communication measurement, Planning

Powerful, effective communication has a clear, meaningful purpose. If you don’t know why you are doing something, you can face a lot of unnecessary problems. And/or it can take much longer to reach your desired end point. Without a clear purpose for your communication you may: Send out mixed messages – causing confusion, inaction and maybe even anger Go off …

Celebrating my birthday with 8 comms tips

browningyork Browning York News, Communication audiences, Communication channels, Communication lessons, Communication measurement, Training

Today is Browning York Ltd’s 8th birthday. I love working with charities and universities to solve problems through more effective communication. I’ve been doing it for more than 8 years (twice as long, in fact) but it was in March 2011 that I took things to a more formal level by setting up a company. To celebrate my ‘birthday’, I …