Celebrating my birthday with 10 comms tips

browningyork Browning York News, Communication audiences, Communication channels, Communication lessons, Communication measurement, Training

I love working with organisations that are making the world a kinder place. I’ve been doing it for more than 10 years but it was in March 2011 that I took things to a more formal level by setting up a company. To end my month of ‘birthday’ celebrations, here are my top 10 communication tips. First tip is to …

5 tips for communicating goals

browningyork Change, Communication audiences, Communication lessons, Communication measurement, Inspiration, Strategy communication

At the end of March my business hits double figures. Yes, that’s right, this month I’m celebrating my 10th business birthday. It’s hard to believe that it’s a decade already, the time has flown by. In time-honoured fashion, I’m taking the birthday as a chance to look back at what I’ve achieved so far and set goals for the future. …

Finding meaningful measures

browningyork Browning York News, Charity, Communication measurement, Inspiration, Planning

Following on from Adeeba Hussain’s excellent guest blog on measuring the success of communication, this week I have decided to write about the importance of meaningful measures. Whatever organisation you are part of, the way you evaluate your success and impact has to mean something to you. Simply copying the things that someone else measures will not add value to …

Guest post: Measuring the impact of communication

browningyork Communication lessons, Communication measurement, General communication, Guest post, Planning

For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications practitioners can only determine effectiveness …

3 tips to find your outcomes

browningyork Charity, Communication lessons, Communication measurement, General communication, Voluntary sector

Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How do they differ from each …