You’ve written your #comms strategy, now what?

browningyork Charity, Communication lessons, Communication measurement, Engagement, Planning, University

This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …

A simple technique for finding purpose

browningyork Communication lessons, Communication measurement, Planning

Powerful, effective communication has a clear, meaningful purpose. If you don’t know why you are doing something, you can face a lot of unnecessary problems. And/or it can take much longer to reach your desired end point. Without a clear purpose for your communication you may: Send out mixed messages – causing confusion, inaction and maybe even anger Go off …

Celebrating my birthday with 8 comms tips

browningyork Browning York News, Communication audiences, Communication channels, Communication lessons, Communication measurement, Training

Today is Browning York Ltd’s 8th birthday. I love working with charities and universities to solve problems through more effective communication. I’ve been doing it for more than 8 years (twice as long, in fact) but it was in March 2011 that I took things to a more formal level by setting up a company. To celebrate my ‘birthday’, I …

How do you measure up?

browningyork Communication measurement

I have just completed a piece of work for one of my clients who asked me to evaluate the improvements they’ve made to their internal communications over the past year. They felt it had been a successful year but wanted some evidence beyond their gut feeling. I carried out interviews, looked at channel data and tested out what had happened …

Guest post: How to choose internal comms metrics

browningyork Communication lessons, Communication measurement, Guest post

This month’s guest is internal comms manager, Andrew Hesselden, who shares his thoughts on why as internal communicators we sometimes get in a muddle with metrics. In any line of work, the ability to measure the impact of what you are doing is important to achieving success. After all, how will you know whether or not you’ve been successful if …