Internal communication – is it a magic answer?

browningyork Communication lessons, Engagement, General communication

The last few months have given internal communicators many opportunities to demonstrate the importance of the work that they do. They have supported their organisations to rapidly change the way they work and to connect with employees in unimaginable circumstances. This is a good thing for our profession. However… It’s an interesting point that once a leader or manager ‘sees …

Tips for communication that motivates in difficult times

browningyork Communication lessons, Engagement, General communication

As lockdown continues and organisations think about how to operate in these challenging times and into the uncertain future, a central challenge for communicators is how to keep their people moving forward together. I’ve pulled together some tips for keeping your communications motivational, genuine and human during this time. If you would like to talk through any of these tips …

Beware content overwhelm

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning

I would guess that I am not alone in finding that my brain has struggled with all the information and advice available currently, on all sorts of topics. After fighting the overwhelm for a while and telling myself that I needed to just get on with it, I realised that actually I need to be kinder to myself. To just …

You’ve written your #comms strategy, now what?

browningyork Charity, Communication lessons, Communication measurement, Engagement, Planning, University

This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …

What’s the point? Make your comms worthwhile

browningyork Communication lessons, Engagement, General communication, Inspiration

I regularly have conversations with potential new clients who are struggling to find the time to communicate effectively. They usually have a small team with limited comms experience and they need someone to help them get their messages out effectively. Although I haven’t yet found a way to manufacture more time (that would be a neat trick!), I can work …