5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

Guest post: How to make difficult conversations easier

browningyork Communication lessons, Engagement, General communication, Guest post

In this month’s guest post, positive psychologist, coach and trainer, Lucy Whitehall, shares some tips on improving workplace communication by making difficult conversations easier. It’s not uncommon to need to have a potentially difficult conversation in the workplace. What’s more common is the tendency to put off having these conversations; usually for fear of upsetting someone or creating more tension. …

Communicate what you love

browningyork Engagement, General communication, Inspiration, Leadership communication, Resource article, Story-telling

Many years ago when the large charity I worked for was launching a particular employee initiative, I wanted to contact other organisations who had done something similar and ask for their advice and learning about the communications. Because I was in a junior role and felt inexperienced, I decided to ask a more senior colleague to cast an eye over …

How do you make a dry subject more interesting?

browningyork Browning York News, Engagement, General communication, Public sector, University

This week I will be speaking about procurement communication at the LUPC & SUPC Conference 2018. I do a lot of work with procurement teams, helping them find ways to engage their internal audiences with the need for compliant action. The teams are lovely, hard-working experts in their field who are striving to do their best for their organisation every …

Guest post: How to improve communication with SEO

browningyork Communication lessons, Engagement, Guest post

In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …