How do you make a dry subject more interesting?

browningyork Browning York News, Engagement, General communication, Public sector, University

This week I will be speaking about procurement communication at the LUPC & SUPC Conference 2018. I do a lot of work with procurement teams, helping them find ways to engage their internal audiences with the need for compliant action. The teams are lovely, hard-working experts in their field who are striving to do their best for their organisation every …

Guest post: How to improve communication with SEO

browningyork Communication lessons, Engagement, Guest post

In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …

How many emails have you received today?

browningyork Communication channels, Communication lessons, Engagement, General communication

Emails are generally held up to be the bane of business life. In fact, whilst planning this piece, I asked some fellow freelancers about the communication problems their clients faced and over-reliance on email took the top slot. I don’t personally feel that email is inherently evil in itself. I completely agree that it causes many problems in organisations, but …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the Fundraising Live conference in London last week, I was struck by how many of the sessions and conversations were about using stories for engagement. If securing enough funding or …

What are the perils of no communication?

browningyork Communication lessons, Engagement, Inspiration, Planning

When I was researching topics for this blog series, a previous client asked me to write about what happens if you don’t communicate about your project at all. These are just some of the results I see from these situations: No-one knows what they’re doing, so they just make it up. People are confused so they do the wrong thing …