You’ve written your #comms strategy, now what?

browningyork Charity, Communication lessons, Communication measurement, Engagement, Planning, University

This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …

Internal communication – is it a magic answer?

browningyork Communication lessons, Engagement, General communication

It’s an interesting point that in so many cases once a manager ‘sees the light’ and realises that communicating with internal stakeholders is central to the success of their work, they seem to think that’s enough. They believe they have found the magic answer they were looking for. “We’ve ticked the internal communications box, job’s done.” Well, no, not quite…. …

What’s the point? Make your comms worthwhile

browningyork Communication lessons, Engagement, General communication, Inspiration

I regularly have conversations with potential new clients who are struggling to find the time to communicate effectively. They usually have a small team with limited comms experience and they need someone to help them get their messages out effectively. Although I haven’t yet found a way to manufacture more time (that would be a neat trick!), I can work …

Guest blog: What to do when leaders don’t listen

browningyork Communication audiences, Communication lessons, Engagement, Guest post, Leadership communication

This month, internal communications consultant, Martin Flegg, shares his advice for getting your voice heard by the leaders in your organisation. If you like what he has to say, you might also like to join him and many other internal communicators at the ‘Changing the Conversation’ conference – details at the end of his piece. You’re an internal communications genius, …

How effective communication solves problems #1

browningyork Communication lessons, Engagement, General communication, Inspiration, Voluntary sector

I believe that effective communication solves problems by motivating people to take actions. But which problems? And which actions? To help my readers understand where communication can support them and their organisation, I have written a series of blog posts covering different problems you can solve by communicating well. This week I am looking at the issue of getting people …