A photo of Sarah's husband, the 7 foot magpie mascot and other supporters outside the ground at the end of his charity challenge

3 tips for communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

For the last 2 years, my family and I have taken part in the Alzheimer’s Society Memory Walk fundraising challenge. The amount we raised in 2020 was greater than our total this year. There are a number of reasons for this, but one of them is that we didn’t communicate well enough about what we were doing and why. This …

The perils of no project communication

browningyork Communication lessons, Engagement, Inspiration, Planning

I wrote this blog when a previous client asked me about what happens if you have no project communication at all. At a time when many organisations are faced with higher demand and lower income, there is a very real risk that effective communication could be missed for projects which go ahead. Smaller project teams with more to do could …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

A star surrounded by the words of Browning York's values that are featured on the Browning York values page

What do you and your organisation value?

browningyork Browning York News, Communication lessons, Engagement, Organisational culture

I started this week with a panel discussion about gratitude that has been recorded for a radio show about wellbeing which will be broadcast on 5th July. I was nervous but really enjoyed having a chat about this topic and, of course, I had chance to talk about my favourite subject, kindness. Next week I am taking part in a …

The words thank you written in colourful script

Communication from a volunteer’s point of view

browningyork Charity, Communication lessons, Engagement, Inspiration, Voluntary sector, Volunteers

It’s Volunteers Week 2021. The theme this year is ‘A time to say thanks’. Organisations will be thanking their volunteers in a variety of ways. They simply wouldn’t be able to do what they do, make the difference they make, without the people who voluntarily give up their time and skills to make things happen. Services would stop. People and …