The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the Fundraising Live conference in London last week, I was struck by how many of the sessions and conversations were about using stories for engagement. If securing enough funding or …

Good reads on employee engagement

browningyork Engagement, Leadership communication, Organisational culture, Resource article

In a Wall Street Journal article about employee engagement that was published this summer, a senior leader from a retail organisation was quoted as saying: “We used to prioritize our stakeholders as shareholders first, customers second, and employees third. We now realize we had it backward. If we put employees first, they in turn take care of our customers, (who) …

Who’s listening to your not-for-profit story?

browningyork Charity, Communication audiences, Engagement, Story-telling, Voluntary sector

I had lunch today with a friend who also works with not for profit organisations. As you might expect, the conversation was wide ranging, covering a variety of areas including funding challenges for the sector, the importance of the work that the sector does and the enjoyment we get from supporting voluntary organisations to manage themselves better to achieve better …

Catching the ball in the procurement world

browningyork Browning York News, Communication audiences, Communication lessons, Engagement, Guest post, University

Last month I ran a session at the LUPC-SUPC conference in London – this is a specialist conference for University procurement professionals. The full agenda for the day covered a vast range of topics including supply chain, modern slavery, economic trends and the position of the Higher Education sector. My break out session was towards the end of the day …

Communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

On Saturday my husband sets off on a week-long, 109-mile walk to raise money for Macmillan Cancer Support. The preparations have been going on for some months now, covering everything from choosing the route to booking accommodation, setting a fundraising target and packing his rucksack with all the essentials. He has also had to tell people about what he’s doing. …