Effective communicators listen to understand

browningyork Communication audiences, Engagement, General communication

One thing I have noticed coming through again and again in all the post-referendum Facebook posts, tweets and blog pieces is the sense that so many people don’t feel listened to. This has been picked up in newspaper articles and comment pieces too. It seems that many Leave voters were motivated to put their cross in the second box because …

Guest post: The communications lifecycle of an employee

browningyork Engagement, General communication, Guest post

Thanks to Neil Thompson from employee engagement company, WorkInConfidence, for this guest post. It is well understood that there is a need for a good channel of communications between an organisation and its employees, but have you considered what might be required both before and after any employment? At WorkInConfidence we believe that there is a real need to captivate …

Do you want the comms strategy or THE strategy?

browningyork Engagement, General communication, Planning, Strategy communication

I and many of my fellow internal communication professionals will be familiar with the situation expressed in this tweet from Internal Comms Guru that I spotted on Twitter recently. More than once in my career – both in-house and as a freelance specialist – I have asked for details of the strategy or business case for a project so that …

Learning about leadership comms from #LCFC

browningyork Communication lessons, Engagement, Leadership communication, Story-telling

I had planned to write today about leadership communication. That’s a big topic and I hadn’t quite decided which particular aspect I was going to focus on. Should it be the importance of harnessing your leaders’ personal style? Should it be the rise of ‘wonky comms’ and the need for comms professionals to facilitate leaders’ communication without actually doing it …

2 words to improve your communication

browningyork Communication lessons, Engagement, Planning

During this piece I am going to share with you two words that will make a difference to the way you communicate. I know what you’re thinking. Can two words really improve your communication? Make people sit up and take notice? Create readers (and listeners) who will hang on your every word? Even, dare I say it, cause your colleagues …