Great communications from 2018

browningyork General communication, Inspiration, Resource article

Whichever way you look at it, 2018 has been quite a year. There have been countless examples of communications, good and bad, that have influenced opinions and changed behaviours; helped people to live their lives and just plain entertained them; made them angry, made them laugh and made them cry. I asked some lovely people I know to share communications …

Why does Santa need to get his internal communications right?

browningyork Christmas, Communication lessons, General communication, Inspiration

I know that sounds like the opening line of a groan-worthy Christmas cracker joke, but it’s a serious question. I’m not sure of the exact employment status of the elves – does Santa pay them a living wage or are they volunteers, working at the North Pole because they want to make a difference to children’s lives – but whatever …

Cutting through the Christmas noise

browningyork Christmas, Communication audiences, Communication lessons, Engagement, General communication

At Christmas we often find ourselves surrounded by noise. But I’m not talking about sleigh bells or those irritating novelty decorations that sing a tune and make a racket. I mean the multiple messages that come our way. Here are just some of the things we come across at this time of year: Adverts from stores such as you-know-who, telling …

#YouMadeItHappen – my favourites

browningyork Browning York News, Charity, Collaboration, General communication, Story-telling, Voluntary sector

This week charities have been using the hashtag #YouMadeItHappen to thank their supporters and celebrate the difference they make. An email from NCVO’s Aidan Warner, sent to members to launch the imitative, said, “When we ask the public what they want to hear from charities, one thing comes through loud and clear. They want to know about the difference their …

3 point jargon-busting plan

browningyork Charity, Communication lessons, General communication, University, Voluntary sector

Sometimes the world seems full of jargon. For example, this year I’ve been having problems with an error message on my laptop. Not as bad as the blue screen of death, but worrying enough for me to google possible solutions. And to ask in a High Street computer store. And to speak to a mate of a mate who knows …