Need help making the world kinder in 2021?

browningyork Browning York News, Charity, Communication audiences, General communication, Planning, Public sector, Strategy communication, University, Voluntary sector

If so, I can help you to solve problems by communicating more effectively and motivating people to take actions. Communication is, apparently, the root of all evil. It is almost always cited in staff surveys and individual conversations as needing improvement. But there are always things you can do to make it better. As I often say to clients, you …

Hopes for communication in 2021

browningyork Christmas, Collaboration, General communication, Guest post, Story-telling

At this point in a ‘normal’ year I would be asking people to tell me about their favourite piece of communication from the year, to publish as a ‘best of’ blog during December. But this year I just can’t bring myself to do it! I decided instead to publish a more hopeful list. So I asked my guest bloggers and …

Guest post: Personal communication skills

browningyork Communication lessons, General communication, Guest post, Training

As we near the end of 2020 (thank goodness!), we all face continued uncertainty. As well as being unsettling, this also makes the communication we can plan for uncertain. In my last guest blog of the year, trainer Rhian Morallee shares her thoughts on the personal communication skills we will all need next year, no matter what happens. In today’s …

Guest post: Measuring the impact of communication

browningyork Communication lessons, Communication measurement, General communication, Guest post, Planning

For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications practitioners can only determine effectiveness …

3 tips to find your outcomes

browningyork Charity, Communication lessons, Communication measurement, General communication, Voluntary sector

Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How do they differ from each …