Guest post: Building a communication strategy

browningyork Case-study, Communication lessons, General communication, Guest post, Planning

This month I’m really pleased to be able to share with you a guest blog from Jesse Appiah, a business support intern for Holy Brook Associates (HBA), a bookkeeping, financial services and business support company. He has written this post detailing his experience of using the Browning York communication strategy template. To be honest, before my current internship I was …

3 point plan for selecting the best channels

browningyork Communication channels, Communication lessons, Organisational culture, Planning

I regularly discuss selecting the best communication channels with my clients. They may have been using the same methods for many years, not really knowing why, or they may not be sure what to use for the best, so they try lots of different things. In the last 6 months, many organisations have introduced new channels as a result of …

The perils of no project communication

browningyork Communication lessons, Engagement, Inspiration, Planning

I first wrote a version of this blog last year. I was researching topics and a previous client asked me to write about what happens if you have no project communication at all. At a time when many organisations are faced with higher demand and lower income, there is a very real risk that effective communication could be missed for …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

How to avoid misunderstandings in times of uncertainty

browningyork Communication audiences, Communication lessons, General communication, Planning

One piece of communication can send many messages, some of which may not be immediately obvious to the person sending it. This is particularly true in situations of uncertainty, where your people are worried about the future. They may even be actively looking for hidden meaning behind your words. So as communicators we need to be extra mindful of the …