3 ways to write a comms strategy quickly

browningyork Communication lessons, General communication, Planning, Strategy communication

I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …

The perils of no project communication

browningyork Communication lessons, Engagement, Inspiration, Planning

I wrote this blog when a previous client asked me about what happens if you have no project communication at all. At a time when many organisations are faced with higher demand and lower income, there is a very real risk that effective communication could be missed for projects which go ahead. Smaller project teams with more to do could …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

A sleeping woman with her head resting on the desk in front of her

3 tips for communicating policies

browningyork Communication lessons, Organisational culture, Planning

I have blogged before about communicating dry subjects, including policies. Today I am sharing my thoughts about the wider meaning of communication of policies at an organisation. Most organisations have policies that cover a wide range of areas: From how they calculate annual leave to how the company’s bank account is used. From how day-to-day processes comply with GDPR legislation …

A row of tools, such as screw driver and pliers, ready to be put in a communication toolkit

What to include in a communication toolkit

browningyork Communication audiences, Communication channels, Communication lessons, Communication measurement, Planning

Over the years I have worked with a lot of clients to put together a communication toolkit. These are a great way to share communication skills and spread consistency. Particularly when you have people whose natural impulse is to start by deciding on a channel, without thought for their purpose, audience or outcome. Toolkits can be used in a variety …