When I was researching topics for my blog, a previous client asked me to write about what happens if you have no project communication at all. This is what I regularly see happening: No-one knows what they’re doing, so they just make it up. People are confused so they do the wrong thing or cause more problems than you started …
Letter to Father Christmas
I thought I would adopt a more methodical approach this year and plan my letter to Father Christmas like any other piece of communication: Step 1 – Why? What do I want to achieve? What do I want Father Christmas to do as a result of my communication? Leave me the presents I want! I want him to understand that …
Guest post: The 5 Ps for developing a narrative
I’m delighted to welcome communication specialist, Katie Jones, as my guest blogger this month. Katie shares with us her story of seeing the communication light as a student and her top tips for developing your organisational narrative. In a smoke and beer-filled room in Freshers Week I had a revelation. Angels sang and the clouds parted. I’d discovered the meaning …
5 great ways to improve case-study gathering
During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …
10 tips from the public sector comms conference
Yesterday I attended the public sector comms conference and came away with my head buzzing with ideas. It was a packed agenda, with speakers from a whole range of organisations, and sessions covering a variety of topics. A key theme was using effective communication to support behaviour change and here are some takeaways from the day. 1. Give people easy …