My guest this month, freelance project manager Nina Lenton, provides some really useful input for successfully managing a communications project. With the unprecedented times we are all currently living through, I’m sure there will be many projects being reassessed, now and in the medium to long term. I hope that Nina’s advice will help you as you move forward. As …
One size does not fit all
Imagine you work for a charity that is developing an ambitious new strategy. You have decided that you can deliver a more secure future for thousands of young people by campaigning for systemic change, not just offering frontline services. This is exciting news for your organisation. You have been involved in the development of this new approach, as have selected …
You’ve written your #comms strategy, now what?
This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …
How to write a comms strategy quickly
I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …
3 point plan for selecting the best channels
I regularly discuss selecting the best communication channels with my clients. They may have been using the same methods for many years, not really knowing why, or they may not be sure what to use for the best, so they try lots of different things. To ensure that you are using the best methods of communication to reach your intended …