Need help making the world kinder in 2021?

browningyork Browning York News, Charity, Communication audiences, General communication, Planning, Public sector, Strategy communication, University, Voluntary sector

If so, I can help you to solve problems by communicating more effectively and motivating people to take actions. Communication is, apparently, the root of all evil. It is almost always cited in staff surveys and individual conversations as needing improvement. But there are always things you can do to make it better. As I often say to clients, you …

5 tips to communicate dry subjects

browningyork Charity, Communication lessons, Organisational culture, Planning, University

Today I am blogging about something that we know we will need to communicate about in 2021 and beyond – dry subjects. Topics such as procurement, data compliance and health and safety. (I say this with love; I have worked with enough procurement teams over the years to believe that you are a truly misunderstood group.) My recent blog posing …

Finding meaningful measures

browningyork Browning York News, Charity, Communication measurement, Inspiration, Planning

Following on from Adeeba Hussain’s excellent guest blog on measuring the success of communication, this week I have decided to write about the importance of meaningful measures. Whatever organisation you are part of, the way you evaluate your success and impact has to mean something to you. Simply copying the things that someone else measures will not add value to …

Guest post: Measuring the impact of communication

browningyork Communication lessons, Communication measurement, General communication, Guest post, Planning

For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications practitioners can only determine effectiveness …

What communication skills have you used today?

browningyork Communication audiences, Communication lessons, General communication, Inspiration, Planning

I first wrote this piece a few years ago. This week is half-term at my daughter’s school. Although she’s now older than when I wrote this and our activities are different, I think a day like this is a great way to illustrate the comms skills we all use, often without realising it. I was trying to think of a …