A photo of Sarah's husband, the 7 foot magpie mascot and other supporters outside the ground at the end of his charity challenge

3 tips for communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

For the last 2 years, my family and I have taken part in the Alzheimer’s Society Memory Walk fundraising challenge. The amount we raised in 2020 was greater than our total this year. There are a number of reasons for this, but one of them is that we didn’t communicate well enough about what we were doing and why. This …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

Use stories to demonstrate skills

browningyork Browning York News, General communication, Story-telling, University

Stories are a great way to demonstrate what you know or understand. Telling a story helps you to connect with other people too, showing what you can bring to the party. A story from my past Years ago when I was working at Cancer Research UK we produced a staff magazine which went out in hard copy once a month …

10 ways to present your stories

browningyork Communication lessons, Inspiration, Leadership communication, Organisational culture, Story-telling

Last week I had the pleasure of chatting to Hayley Wright, Comms and Engagement Lead at Stockport, Oldham, Rochdale and Trafford Citizens Advice. Inspired by an article she wrote for CharityComms about involving her colleagues in gathering stories, I wanted to learn more about how she uses stories to benefit her charity. We had a lovely conversation about great ways …

5 ways to be kind to your colleagues

browningyork General communication, Inspiration, Organisational culture, Story-telling

I believe in the power of kindness. Of doing things that make other people smile, that make them feel better. Even if that’s only for a brief while. And this year I’m making it my mission to talk more about kindness and to share stories of kindness as much as I can. Kindness in the workplace Times are hard, we …