3 communication lessons from the CharityComms IC group

browningyork Browning York News, Communication audiences, Communication lessons, Story-telling

Earlier this week I had the great pleasure of chairing a panel discussion at the CharityComms Special Interest Group for internal communictors. This fantastic group of people with responsibility for IC in the not-for-profit world comes together quarterly to compare notes, share experiences and learn from each other. This month our speakers came from other sectors, so that we could …

Guest post: The 5 Ps for developing a narrative

browningyork Charity, Communication lessons, Guest post, Planning, Story-telling, Strategy communication, University, Voluntary sector

I’m delighted to welcome communication specialist, Katie Jones, as my guest blogger this month. Katie shares with us her story of seeing the communication light as a student and her top tips for developing your organisational narrative. In a smoke and beer-filled room in Freshers Week I had a revelation. Angels sang and the clouds parted. I’d discovered the meaning …

#YouMadeItHappen – my favourites

browningyork Browning York News, Charity, Collaboration, General communication, Story-telling, Voluntary sector

This week charities have been using the hashtag #YouMadeItHappen to thank their supporters and celebrate the difference they make. An email from NCVO’s Aidan Warner, sent to members to launch the imitative, said, “When we ask the public what they want to hear from charities, one thing comes through loud and clear. They want to know about the difference their …

5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

10 tips from the public sector comms conference

browningyork Browning York News, Communication lessons, General communication, Planning, Public sector, Story-telling

Yesterday I attended the public sector comms conference and came away with my head buzzing with ideas. It was a packed agenda, with speakers from a whole range of organisations, and sessions covering a variety of topics. A key theme was using effective communication to support behaviour change and here are some takeaways from the day. 1. Give people easy …