Diversity and inclusion for communicators

browningyork Charity, General communication, Story-telling, University

When I saw a Diversity and Inclusion for Communicators course advertised by the Institute of Internal Communication last year, I was really pleased. I knew this was an area I wanted to know more about, so I signed up straight away. I had previously worked with the Diversity and Inclusion Deans at the University of Reading, providing advice on communication …

CharityComms Inspiring Communicator Awards 2019

browningyork Charity, General communication, Inspiration, Story-telling

The CharityComms Inspiring Communicator Awards and Winter Social is one of my favourite evenings of the year. In recent times we have become used to hearing a lot of negativity about our sector (and many other things). So it’s nice to take time to learn about some of the amazing people doing their level best to make the world a …

Powerful writing for impact

browningyork Browning York News, Case-study, Public sector, Story-telling, University

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

Guest post: Content that encourages action

browningyork Charity, Guest post, Planning, Story-telling, Voluntary sector

In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …

5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …