Guest post: Content that encourages action

browningyork Charity, Guest post, Planning, Story-telling, Voluntary sector

In this month’s guest post, my fellow communications professional, Amy Hutson, shares some top tips for ensuring that your content works hard and encourages your audience to do something as a result. While writing might be something we do every day, writing content that encourages our audience to take action can be quite a challenge. So, I’ve put together a …

Diversity and inclusion for communicators

browningyork Charity, General communication, Story-telling, University

When I saw a Diversity and Inclusion for Communicators course advertised by the Institute of Internal Communication a few months ago, I was really pleased. I knew this was an area I wanted to know more about, so I signed up straight away. Eighteen months ago I worked with the Diversity and Inclusion Deans at the University of Reading, providing …

5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

The story of a hot-desk and other ideas

browningyork Browning York News, Communication lessons, Engagement, Inspiration, Story-telling

Earlier this week I facilitated table discussions at the CharityComms Internal Communications Special Interest Group. The topic was story-telling and we heard from a range of speakers, giving us first a framework for stories and then real-life examples from charities St John Ambulance, Mencap, World Animal Protection and Scope, who have used story-telling to engage their people. Armed with this …

4 communication skills for leaders

browningyork General communication, Leadership communication, Story-telling

The recently-released State of the Sector report from Gatehouse comes to some rather alarming conclusions about the internal comms skills of line managers (and the support they receive). Whilst I agree that line managers are a key group, we also need to remember how important our leaders’ communication skills are. There are many different skills which leaders need to develop …