5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

10 tips from the public sector comms conference

browningyork Browning York News, Communication lessons, General communication, Planning, Public sector, Story-telling

Yesterday I attended the public sector comms conference and came away with my head buzzing with ideas. It was a packed agenda, with speakers from a whole range of organisations, and sessions covering a variety of topics. A key theme was using effective communication to support behaviour change and here are some takeaways from the day. 1. Give people easy …

Communicate what you love

browningyork Engagement, General communication, Inspiration, Leadership communication, Resource article, Story-telling

Many years ago when the large charity I worked for was launching a particular employee initiative, I wanted to contact other organisations who had done something similar and ask for their advice and learning about the communications. Because I was in a junior role and felt inexperienced, I decided to ask a more senior colleague to cast an eye over …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the Fundraising Live conference in London last week, I was struck by how many of the sessions and conversations were about using stories for engagement. If securing enough funding or …

Who’s listening to your not-for-profit story?

browningyork Charity, Communication audiences, Engagement, Story-telling, Voluntary sector

I had lunch today with a friend who also works with not for profit organisations. As you might expect, the conversation was wide ranging, covering a variety of areas including funding challenges for the sector, the importance of the work that the sector does and the enjoyment we get from supporting voluntary organisations to manage themselves better to achieve better …