Comms checklist for trustees

browningyork Charity, Collaboration, Communication lessons, General communication, Leadership communication, Strategy communication, Voluntary sector

Trustees’ Week 2020 takes place 2-6 November. Apparently there are 700,000 volunteer trustees in England and Wales, so I am part of a very large group! As trustees we have a lot of different things to keep an eye on. This is particularly true during difficult times, for our own organisations, for our sector and, most importantly, for the very …

Aligning communication with overall direction

browningyork Change, Communication lessons, General communication, Leadership communication, Planning, Strategy communication

2020, as we are all painfully aware, is a year like no other. Many business strategies and plans written in January have long since been abandoned or postponed. The ongoing uncertainty of where we are headed means many organisations are re-evaluating what they can realistically achieve in the short-term and what might need to change in the medium or longer-term. …

Guest post: Communication is the real work of leadership

browningyork Communication lessons, Guest post, Leadership communication, Strategy communication

My guest this month, leadership comms manager Shalini Gupta, shares her top tips for being our leaders’ trusted partners and supporting them to communicate well. She also describes us as unofficial ‘key workers’. Wouldn’t it be easy if our leaders could just push a button and say the right thing in the right tone and at the right time? Despite …

One size does not fit all

browningyork Browning York News, Communication audiences, Communication lessons, Planning, Strategy communication

Imagine you work for a charity that is developing an ambitious new strategy. You have decided that you can deliver a more secure future for thousands of young people by campaigning for systemic change, not just offering frontline services. This is exciting news for your organisation. You have been involved in the development of this new approach, as have selected …

How to write a comms strategy quickly

browningyork Communication lessons, General communication, Planning, Strategy communication

I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …