Guest post: The 5 Ps for developing a narrative

browningyork Charity, Communication lessons, Guest post, Planning, Story-telling, Strategy communication, University, Voluntary sector

I’m delighted to welcome communication specialist, Katie Jones, as my guest blogger this month. Katie shares with us her story of seeing the communication light as a student and her top tips for developing your organisational narrative. In a smoke and beer-filled room in Freshers Week I had a revelation. Angels sang and the clouds parted. I’d discovered the meaning …

4 Communication Lessons from the Football World Cup

browningyork General communication, Leadership communication, Planning, Strategy communication

Once again World Cup fever has well and truly set in at my house. The sticker book is out, the wall chart is up and each match is analysed. My thoughts have turned to the communication lessons we can learn from the world around us. The winning and losing teams in Russia are yet to be revealed – although there’s …

How can I help you with your communications?

browningyork Browning York News, Charity, General communication, Leadership communication, Strategy communication, Training, University

My clients are busy people, with lots to do and lots to achieve. They recognise that communication at their organisation needs improving – often because other people have told them so – but they don’t know where to start, haven’t got enough pairs of hands or they don’t feel confident enough in their own communication abilities to be sure that …

How much does internal communication cost?

browningyork General communication, Planning, Strategy communication, University

To be honest, there are no hard and fast rules about what it will cost. You might as well ask how long is a piece of string. But it is useful to think about what to include for internal communication when you are putting your comms budget together. A recent CharityComms report found that communication budgets are increasing, but at …

Do you want the comms strategy or THE strategy?

browningyork Engagement, General communication, Planning, Strategy communication

I and many of my fellow internal communication professionals will be familiar with the situation expressed in this tweet from Internal Comms Guru that I spotted on Twitter recently. More than once in my career – both in-house and as a freelance specialist – I have asked for details of the strategy or business case for a project so that …