An exercise in audience understanding

browningyork Case-study, Communication audiences, Communication lessons, Planning, Training

Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them. What are they interested in? What motivates them? What have their experiences been? With this knowledge you can plan communications that are meaningful and move towards achieving your organisation’s objectives. Put yourself in their shoes When I run my …

Celebrating my birthday with 8 comms tips

browningyork Browning York News, Communication audiences, Communication channels, Communication lessons, Communication measurement, Training

Today is Browning York Ltd’s 8th birthday. I love working with charities and universities to solve problems through more effective communication. I’ve been doing it for more than 8 years (twice as long, in fact) but it was in March 2011 that I took things to a more formal level by setting up a company. To celebrate my ‘birthday’, I …

Comms training for Small Charities Coalition

browningyork Browning York News, Charity, Training, Voluntary sector

Last week I ran an Effective Communication for your Charity training masterclass on behalf of Small Charities Coalition. With attendees from a range of different organisations in the room we had lots of discussion, lots of practice of communication skills and techniques and some laughs too. They may have come from different organisations with a variety of charitable purposes and …

Communications masterclass for charities

browningyork Browning York News, Case-study, Charity, Communication lessons, Training, Voluntary sector

“It’s useful to have a structure to use for communications.” Charity delegate Today I ran a Communications Masterclass for charities on behalf of the Small Charities Coalition. During the half-day workshop we covered areas such as making the case for effective communication at your organisation, ensuring your communication is effective, how to build a strategic comms plan and how to …

Retro post: 8 tips for an effective presentation

browningyork Communication lessons, General communication, Retro post, Training

Last summer I shared some tips for communicating effectively if you are called upon to give a presentation at work. If you will be doing something similar in the autumn, why not take a look and see how you can up your game. So far this year I have presented to groups large and small about how to communicate effectively …