Once upon a time, in a land not far away, there was a woman who believed passionately in the power of internal communication. She wanted to make a difference to the world we live in and so she worked with charities and not-for-profits to help them change the world for the better. By communicating effectively with each other, each member …
Be the best you can be
With the London 2012 Olympics just over a week away, it is impossible to pick up the paper, turn on the TV or even talk to a colleague without the topic coming up. So I thought I would jump on the bandwagon and give in to the temptation to mention it myself. But with such a huge event, with so …
It’s been a while….
Apologies that there’s been a bit of a gap on this blog. In truth, I have had a lot of contract work over the last few months and I let things slide. No excuse, really, but there it is! Anyway, I’m back now and will endeavour to bring you my pearls of wisdom on a monthly basis again. And I’ll …
So, what would you say to an alien?
Following on from last time, now we’ll look at what you want to tell your audience. You might have heard this referred to as your key messages. Basically, they are the important points you want to get across. Someone once described it to me as the three things you would say to an alien who had just landed on earth …
What am I going to say?
This week I’m going to give you my thoughts on the content of effective communications. There are two sides to this – what does your audience want to hear and what do you want to tell them. Let’s start with the first one. You may be thinking, what does it matter what they want to hear, it’s my communication, right? Wrong! …