Comms checklist for trustees

browningyork Charity, Collaboration, Communication lessons, General communication, Leadership communication, Strategy communication, Voluntary sector

Trustees’ Week 2020 takes place 2-6 November. Apparently there are 700,000 volunteer trustees in England and Wales, so I am part of a very large group! As trustees we have a lot of different things to keep an eye on. This is particularly true during difficult times, for our own organisations, for our sector and, most importantly, for the very …

3 key stages of an internal comms audit

browningyork Charity, Communication lessons, General communication, University, Voluntary sector

With the latest recommendation in England being to work from home wherever possible once again*, strong internal communication will be vital. Organisations will need to be sure their messages and channels work. Effective internal communication is at the heart of employee wellbeing, motivation and understanding in these difficult times. Communications teams have been working flat out for months to ensure …

How to frame messages that work

browningyork Communication lessons, General communication, Inspiration, Voluntary sector

Sometimes it seems as though messages are the part of communication that gets forgotten. There is often much focus on format – whether to use video or text, how to make an Insta-ready image, the best time of day to send the e-newsletter etc. But I rarely hear as much deliberation about the actual messages. And yet, the actions people …

4 steps to reducing silo-working

browningyork Charity, Communication lessons, General communication, Organisational culture, University, Voluntary sector

Duplication. Inefficiency. Higher costs. Missed opportunities – for the organisation and for individuals. Bad feeling. Internal politics. Reputation issues. Loss of funding. If any of these problems sound familiar, your organisation may be suffering from silo-working patterns. There are a number of factors that can lead to this situation – such as conflicting priorities or leadership style – but, as …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …