4 communication lessons from the Football World Cup

browningyork Communication audiences, Communication lessons, General communication, Inspiration

World Cup fever has well and truly set in at my house. The sticker book is almost complete, the wall chart is up and the relevant match times have been written on the calendar. There is much excitement and anticipation as we await kick-off of the first game. As usual, my thoughts are turning to the communication lessons we can …

Nuts and bolts of effective communication

browningyork Communication audiences, Communication channels, Communication measurement, General communication, Planning

A few months ago I was asked by the Institute of Internal Communications (IoIC) to write a piece for a new series they were developing of practical guides for communicators. As regular readers of this blog will know, I have a passionate belief in the power of effective planning when it comes to communicating well and so that’s what I …

Use your voice

browningyork General communication, Inspiration, Voluntary sector

I attended a really inspiring meeting of my local voluntary sector forum this morning. We were talking about coproduction, the term for involving service users and their experiences in the design and commissioning of the services they need and want. This isn’t in itself a particularly new concept, but in these difficult financial times, when every penny has to be …

Communicating in a crisis

browningyork Communication audiences, Communication channels, General communication, Planning

“I wish they’d communicate directly with us and tell us what they’re doing,” said the volunteer in her high-vis jacket, desperately trying to co-ordinate the efforts to help the wretched residents of her village as they were flooded out of their homes. The ‘they’ in question were the Government and she was talking to the BBC, apparently the main channel …