Audience insight – where to get it and what to do with it

browningyork Communication audiences, Communication lessons, General communication, Public sector

Last week I attended the Public Sector Communications Conference. It was a great day, with really interesting speakers and useful conversations with my fellow delegates to develop ideas further. It was the sort of day where you go home with a spring in your step and ideas buzzing round your head! As you might expect, there were distinct themes that …

Communicating effectively with your members

browningyork Communication audiences, Communication lessons, General communication, Planning, Voluntary sector

Until I started working for myself, nearly 7 years ago, I had no idea how many membership organisations there are. I was aware of professional membership bodies, such as the Institute of Internal Communication and CiPD, but not of the multitude of others. Since then I have come across many more, including CharityComms (one of my personal favourites), the Association …

Communicating internally at organisations with high public profiles

browningyork Communication audiences, Communication lessons, General communication, Organisational culture, Planning

I have just started a communications project with an organisation that has a high profile with the public, with content regularly appearing in the traditional media as well as on social media. This coverage can be mixed in terms of being positive and negative, based on fact and based on rumour and hearsay. It means that for people within the …

Avoiding the pitfalls of misunderstood language

browningyork Communication audiences, Communication lessons, General communication, Inspiration, Organisational culture

Recently I watched a feature film in German for the first time in about 20 years. And I understood it! And I laughed at the jokes! As a German graduate from the University of York, I really shouldn’t be so surprised, but when I left university I moved away from using my foreign languages and never really went back. Instead …

How I help my clients put together communication strategies and plans

browningyork Communication audiences, Communication lessons, Engagement, General communication, Leadership communication, Planning

We’ve all heard the old cliché “Failing to plan is planning to fail”. Personally I’ve always found it a bit smug, but like most clichés, there is a truth at the heart of it. Regular readers of this blog will know that it has become my mission in life to inspire organisations to be more strategic and planned in their …