Once again World Cup fever has well and truly set in at my house. The sticker book is out, the wall chart is up and each match is analysed. My thoughts have turned to the communication lessons we can learn from the world around us. The winning and losing teams in Russia are yet to be revealed – although there’s …
What can we learn from an unconference?
This has been one of my favourite quotes, ever since Benjamin Ellis said it during his explanation of how an unconference works. That was a few years ago at the first #TheBigYak and it has served me well as a mantra ever since. The Big Yak is one of the highlights of the internal comms professional calendar. It’s an opportunity …
How do you make a dry subject more interesting?
This week I will be speaking about procurement communication at the LUPC & SUPC Conference 2018. I do a lot of work with procurement teams, helping them find ways to engage their internal audiences with the need for compliant action. The teams are lovely, hard-working experts in their field who are striving to do their best for their organisation every …
Retro post: 4 communication lessons I have learnt
I have learnt many communication lessons over the years – I share many of them with you all here on the blog – but when I had a significant birthday a few years ago, I decided to share one lesson for each of my decades. In the coming weeks, I will be launching a series of blog posts inspired by …
Guest post: How to improve communication with SEO
In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …