Communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

On Saturday my husband sets off on a week-long, 109-mile walk to raise money for Macmillan Cancer Support. The preparations have been going on for some months now, covering everything from choosing the route to booking accommodation, setting a fundraising target and packing his rucksack with all the essentials. He has also had to tell people about what he’s doing. …

Retro post: 3 things communicators can learn outdoors

browningyork Communication lessons, General communication, Inspiration, Retro post, Story-telling

Despite living in an urban area, I am lucky enough to have a beautiful lake and nature reserve just 2 minutes’ walk from my front door. Today, as often, I took my notebook and pens over to the lake and spent a productive couple of hours working away in the sunshine. It is a wonderful way to work and reminded …

Communicating effectively with your members

browningyork Communication audiences, Communication lessons, General communication, Planning, Voluntary sector

Until I started working for myself, nearly 7 years ago, I had no idea how many membership organisations there are. I was aware of professional membership bodies, such as the Institute of Internal Communication and CiPD, but not of the multitude of others. Since then I have come across many more, including CharityComms (one of my personal favourites), the Association …

Communicating internally at organisations with high public profiles

browningyork Communication audiences, Communication lessons, General communication, Organisational culture, Planning

I have just started a communications project with an organisation that has a high profile with the public, with content regularly appearing in the traditional media as well as on social media. This coverage can be mixed in terms of being positive and negative, based on fact and based on rumour and hearsay. It means that for people within the …

My communication resolutions for 2017

browningyork Browning York News, Communication lessons, General communication, Leadership communication, Story-telling, Training

Happy New Year! As a general rule, I don’t tend to make new year’s resolutions. Like a lot of targets, they seem to me to often be setting yourself up to fail. They’re usually full of things I think I should be stopping or doing more of and not the things that I really want to do. But this year …