Engaging lessons from sport: round 2

browningyork Communication audiences, Communication lessons, General communication, Story-telling

Anyone for tennis? Continuing the topical sport theme, this time I’m turning my attention to tennis and the Wimbledon championships. For me, Wimbledon fortnight is a fabulous example of a compelling, engaging story. There are many reasons for that and, as always, for those of us who are looking to develop these kinds of stories in organisations, there’s plenty to …

4 communication lessons from the Football World Cup

browningyork Communication audiences, Communication lessons, General communication, Inspiration

World Cup fever has well and truly set in at my house. The sticker book is almost complete, the wall chart is up and the relevant match times have been written on the calendar. There is much excitement and anticipation as we await kick-off of the first game. As usual, my thoughts are turning to the communication lessons we can …

Nuts and bolts of effective communication

browningyork Communication audiences, Communication channels, Communication measurement, General communication, Planning

A few months ago I was asked by the Institute of Internal Communications (IoIC) to write a piece for a new series they were developing of practical guides for communicators. As regular readers of this blog will know, I have a passionate belief in the power of effective planning when it comes to communicating well and so that’s what I …

Communicating in a crisis

browningyork Communication audiences, Communication channels, General communication, Planning

“I wish they’d communicate directly with us and tell us what they’re doing,” said the volunteer in her high-vis jacket, desperately trying to co-ordinate the efforts to help the wretched residents of her village as they were flooded out of their homes. The ‘they’ in question were the Government and she was talking to the BBC, apparently the main channel …