Nuts and bolts of effective communication

browningyork Communication audiences, Communication channels, Communication measurement, General communication, Planning

A few months ago I was asked by the Institute of Internal Communications (IoIC) to write a piece for a new series they were developing of practical guides for communicators. As regular readers of this blog will know, I have a passionate belief in the power of effective planning when it comes to communicating well and so that’s what I …

Communicating in a crisis

browningyork Communication audiences, Communication channels, General communication, Planning

“I wish they’d communicate directly with us and tell us what they’re doing,” said the volunteer in her high-vis jacket, desperately trying to co-ordinate the efforts to help the wretched residents of her village as they were flooded out of their homes. The ‘they’ in question were the Government and she was talking to the BBC, apparently the main channel …