Communicating in a crisis

browningyork Communication audiences, Communication channels, General communication, Planning

“I wish they’d communicate directly with us and tell us what they’re doing,” said the volunteer in her high-vis jacket, desperately trying to co-ordinate the efforts to help the wretched residents of her village as they were flooded out of their homes. The ‘they’ in question were the Government and she was talking to the BBC, apparently the main channel …