Effective communicators listen to understand

browningyork Communication audiences, Engagement, General communication

One thing I have noticed coming through again and again in all the post-referendum Facebook posts, tweets and blog pieces is the sense that so many people don’t feel listened to. This has been picked up in newspaper articles and comment pieces too. It seems that many Leave voters were motivated to put their cross in the second box because …

Guest post: The communications lifecycle of an employee

browningyork Engagement, General communication, Guest post

Thanks to Neil Thompson from employee engagement company, WorkInConfidence, for this guest post. It is well understood that there is a need for a good channel of communications between an organisation and its employees, but have you considered what might be required both before and after any employment? At WorkInConfidence we believe that there is a real need to captivate …

Do you want the comms strategy or THE strategy?

browningyork Engagement, General communication, Planning, Strategy communication

I and many of my fellow internal communication professionals will be familiar with the situation expressed in this tweet from Internal Comms Guru that I spotted on Twitter recently. More than once in my career – both in-house and as a freelance specialist – I have asked for details of the strategy or business case for a project so that …

customer

3 tips for communicating with your internal customers

browningyork Communication audiences, Communication lessons, Engagement

The term internal communication means many things to many people. The specifics of what is involved, who is involved and the channels that are used can vary greatly between organisations. Factors such as the number of employees, the roles they do, where in the world they are based and so on can make a real difference to what effective communication …

The missing message in change communication

browningyork Change, Communication lessons, General communication

Change is everywhere you look. It is a fact of life in our fast-paced world and organisations are experiencing change on a large and small scale every day. Effective communication is a key part of ensuring that your change programme works and that your people are involved, engaged and motivated. I recently wrote a LinkedIn article about the message that …