Effective communicators listen to understand

browningyork Communication audiences, Engagement, General communication

One thing I have noticed coming through again and again in all the post-referendum Facebook posts, tweets and blog pieces is the sense that so many people don’t feel listened to. This has been picked up in newspaper articles and comment pieces too. It seems that many Leave voters were motivated to put their cross in the second box because …

3 tips for connecting with hard to reach audiences

browningyork Communication audiences, Communication lessons, Planning

Just about every organisation I know has groups of employees that are hard to reach, so as an internal communications professional you are not alone. But who are these groups? Their exact make-up will vary from organisation to organisation, but there are some characteristics that we can all identify with. Many of these groups are hard to reach out to …

#GE2015 – too obvious a topic?

browningyork Communication audiences, Communication channels, Communication lessons, Planning

I thought long and hard about whether to jump on the General Election bandwagon for my latest blog piece, but I’m afraid I couldn’t resist. It is such a big topic in the country right now (and is looking to stay that way for a wee while longer) and there are such clear communication lessons to learn, that it had …