Improving your charity newsletter

browningyork Case-study, Charity, Communication channels, Communication lessons, Planning, Voluntary sector

I’ve recently done some work with a small education charity to help them improve their termly schools newsletter. It was a classic situation of something they knew wasn’t working as well as it could, but as a small and operationally busy team they simply didn’t have the time to step back and look at how to improve it. The fact …

Communicating internally at organisations with high public profiles

browningyork Communication audiences, Communication lessons, General communication, Organisational culture, Planning

I have just started a communications project with an organisation that has a high profile with the public, with content regularly appearing in the traditional media as well as on social media. This coverage can be mixed in terms of being positive and negative, based on fact and based on rumour and hearsay. It means that for people within the …

My communication resolutions for 2017

browningyork Browning York News, Communication lessons, General communication, Leadership communication, Story-telling, Training

Happy New Year! As a general rule, I don’t tend to make new year’s resolutions. Like a lot of targets, they seem to me to often be setting yourself up to fail. They’re usually full of things I think I should be stopping or doing more of and not the things that I really want to do. But this year …

3 tips for internal communication of awareness months

browningyork Charity, Communication audiences, Communication lessons, General communication, Planning

October is Breast Cancer Awareness Month. April is Autism Awareness Month. March sees Marie Curie’s Great Daffodil Appeal. Time-specific campaigns can be a great way for charities to raise awareness of their work and the difference they aim to make. They can also be an opportunity for different organisations doing similar things to work together. From a communications perspective, a …

Effective communicators listen to understand

browningyork Communication audiences, Engagement, General communication

One thing I have noticed coming through again and again in all the post-referendum Facebook posts, tweets and blog pieces is the sense that so many people don’t feel listened to. This has been picked up in newspaper articles and comment pieces too. It seems that many Leave voters were motivated to put their cross in the second box because …