Internal communication – is it a magic answer?

browningyork Communication lessons, Engagement, General communication

It’s an interesting point that in so many cases once a manager ‘sees the light’ and realises that communicating with internal stakeholders is central to the success of their work, they seem to think that’s enough. They believe they have found the magic answer they were looking for. “We’ve ticked the internal communications box, job’s done.” Well, no, not quite…. …

Do you have a communication culture?

browningyork Communication channels, Communication lessons, General communication, Organisational culture

Being an independent communications specialist with my own limited company, I wear many hats, often several at the same time. I am employer, employee, communications expert, finance director, accounts clerk, marketing team, social media manager, facilities manager, business developer, tea maker… the list goes on! Personally, I enjoy the variety (most of the time) and love how much I am …

How to write a comms strategy quickly

browningyork Communication lessons, General communication, Planning, Strategy communication

I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …

How to identify your key messages

browningyork Communication audiences, Communication lessons, Training

Key messages can be tricky to get right. This is especially true if you are close to the subject matter and know all the ins and outs by heart. Or if you are producing communications for a project manager who wants to cover all bases. But it is vital for effective communication that you find a way to get the …

A simple technique for finding purpose

browningyork Communication lessons, Communication measurement, Planning

Powerful, effective communication has a clear, meaningful purpose. If you don’t know why you are doing something, you can face a lot of unnecessary problems. And/or it can take much longer to reach your desired end point. Without a clear purpose for your communication you may: Send out mixed messages – causing confusion, inaction and maybe even anger Go off …