A photo of Sarah's husband, the 7 foot magpie mascot and other supporters outside the ground at the end of his charity challenge

3 tips for communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

For the last 2 years, my family and I have taken part in the Alzheimer’s Society Memory Walk fundraising challenge. The amount we raised in 2020 was greater than our total this year. There are a number of reasons for this, but one of them is that we didn’t communicate well enough about what we were doing and why. This …

3 ways to write a comms strategy quickly

browningyork Communication lessons, General communication, Planning, Strategy communication

I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …

Yellow background and green speech bubble with 3 yellow dots in the middle

4 internal comms tips for high profile organisations

browningyork Communication audiences, Communication lessons, Public sector

Over the years I have worked with several organisations that had a high profile with the public. Content about them regularly appeared in the traditional media, as well as on social media. This coverage could be mixed in terms of being positive and negative. Some was based on fact, some based on rumour and hearsay. People within the organisation who …

Do you have a communication culture?

browningyork Communication channels, Communication lessons, General communication, Organisational culture

Being an independent communications specialist with my own limited company, I wear many hats, often several at the same time. I am employer, employee, communications expert, finance director, accounts clerk, marketing team, social media manager, facilities manager, business developer, tea maker… the list goes on! Personally, I enjoy the variety (most of the time) and love how much I am …

4 steps to reducing silo-working

browningyork Charity, Communication lessons, General communication, Organisational culture, University, Voluntary sector

Duplication. Inefficiency. Higher costs. Missed opportunities – for the organisation and for individuals. Bad feeling. Internal politics. Reputation issues. Loss of funding. If any of these problems sound familiar, your organisation may be suffering from silo-working patterns. There are a number of factors that can lead to this situation – such as conflicting priorities or leadership style – but, as …