What can we learn from an unconference?

browningyork Browning York News, Communication lessons, Inspiration

This has been one of my favourite quotes, ever since Benjamin Ellis said it during his explanation of how an unconference works. That was a few years ago at the first #TheBigYak and it has served me well as a mantra ever since. The Big Yak is one of the highlights of the internal comms professional calendar. It’s an opportunity …

How do you make a dry subject more interesting?

browningyork Browning York News, Engagement, General communication, Public sector, University

This week I will be speaking about procurement communication at the LUPC & SUPC Conference 2018. I do a lot of work with procurement teams, helping them find ways to engage their internal audiences with the need for compliant action. The teams are lovely, hard-working experts in their field who are striving to do their best for their organisation every …

Retro post: 4 communication lessons I have learnt

browningyork Communication audiences, Communication lessons, Retro post

I have learnt many communication lessons over the years – I share many of them with you all here on the blog – but when I had a significant birthday a few years ago, I decided to share one lesson for each of my decades. In the coming weeks, I will be launching a series of blog posts inspired by …

Guest post: How to improve communication with SEO

browningyork Communication lessons, Engagement, Guest post

In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …

How to avoid hidden messages and misunderstandings

browningyork Change, Communication audiences, Communication lessons, General communication, Planning

Hidden messages can pop up anywhere. I once had to explain to a client that if she chose only to publish details of what external stakeholders thought of her project and not the views of her staff, she would be sending out the message that her employees’ opinions weren’t important. Similarly, if she published only glowing reports from employees, when …