5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

Too small for internal communication?

browningyork Communication audiences, Communication channels, Communication lessons, General communication

I have often heard it said that small organisations do not need to think about internal communication. I disagree. Whilst it may be true that smaller organisations have different internal comms needs and challenges to larger ones, as soon as you have more than one person in a room you will require some level of communication with each other. It’s …

10 tips for your internal comms strategy

browningyork Charity, Communication audiences, Communication channels, Communication lessons, Communication measurement

If you’re currently working on your internal communications strategy, you’re not alone. I’m working with two charities at the moment to help them develop theirs and strategies were the topic for yesterday’s CharityComms special interest group for internal communicatiors. It’s great to know that so many organisations are recognising the strategic importance of effective internal comms – or at least …

Retro post: 4 communication lessons I have learnt

browningyork Communication audiences, Communication lessons, Retro post

I have learnt many communication lessons over the years – I share many of them with you all here on the blog – but when I had a significant birthday a few years ago, I decided to share one lesson for each of my decades. In the coming weeks, I will be launching a series of blog posts inspired by …

How to avoid hidden messages and misunderstandings

browningyork Change, Communication audiences, Communication lessons, General communication, Planning

Hidden messages can pop up anywhere. I once had to explain to a client that if she chose only to publish details of what external stakeholders thought of her project and not the views of her staff, she would be sending out the message that her employees’ opinions weren’t important. Similarly, if she published only glowing reports from employees, when …