Following on from Adeeba Hussain’s excellent guest blog on measuring the success of communication, this week I have decided to write about the importance of meaningful measures. Whatever organisation you are part of, the way you evaluate your success and impact has to mean something to you. Simply copying the things that someone else measures will not add value to …
Guest post: Measuring the impact of communication
For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications practitioners can only determine effectiveness …
3 tips to find your outcomes
Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How do they differ from each …
Back to square one?
With #lockdown2 about to start in England tomorrow, it’s hard not to feel that we’re right back where we started earlier this year. Personally and professionally, I’ve heard a lot of heart-sinking, sighing and here-we-go-again-ing. Many communications teams and individuals are gathering themselves and setting to work once again for their colleagues. Finding the best messages to support wellbeing and …
What communication skills have you used today?
I first wrote this piece a few years ago. This week is half-term at my daughter’s school. Although she’s now older than when I wrote this and our activities are different, I think a day like this is a great way to illustrate the comms skills we all use, often without realising it. I was trying to think of a …