Guest post: Building a communication strategy

browningyork Case-study, Communication lessons, General communication, Guest post, Planning

This month I’m really pleased to be able to share with you a guest blog from Jesse Appiah, a business support intern for Holy Brook Associates (HBA), a bookkeeping, financial services and business support company. He has written this post detailing his experience of using the Browning York communication strategy template. To be honest, before my current internship I was …

How to frame messages that work

browningyork Communication lessons, General communication, Inspiration, Voluntary sector

Sometimes it seems as though messages are the part of communication that gets forgotten. There is often much focus on format – whether to use video or text, how to make an Insta-ready image, the best time of day to send the e-newsletter etc. But I rarely hear as much deliberation about the actual messages. And yet, the actions people …

3 point plan for selecting the best channels

browningyork Communication channels, Communication lessons, Organisational culture, Planning

I regularly discuss selecting the best communication channels with my clients. They may have been using the same methods for many years, not really knowing why, or they may not be sure what to use for the best, so they try lots of different things. In the last 6 months, many organisations have introduced new channels as a result of …

4 steps to reducing silo-working

browningyork Charity, Communication lessons, General communication, Organisational culture, University, Voluntary sector

Duplication. Inefficiency. Higher costs. Missed opportunities – for the organisation and for individuals. Bad feeling. Internal politics. Reputation issues. Loss of funding. If any of these problems sound familiar, your organisation may be suffering from silo-working patterns. There are a number of factors that can lead to this situation – such as conflicting priorities or leadership style – but, as …

The perils of no project communication

browningyork Communication lessons, Engagement, Inspiration, Planning

I first wrote a version of this blog last year. I was researching topics and a previous client asked me to write about what happens if you have no project communication at all. At a time when many organisations are faced with higher demand and lower income, there is a very real risk that effective communication could be missed for …