A pair of hands holding a pen and writing a shopping list

5 tips for writing an effective shopping list

browningyork Christmas, Communication lessons, Planning

Towards the end of the calendar year I have to get serious about using a shopping list. Several important people in my life have birthdays in November and December. And then of course we’re into the festive shopping period… I’m rather a traditionalist when it comes to Christmas shopping. I may pick up a small thing or two in October, …

A photo of Sarah's husband, the 7 foot magpie mascot and other supporters outside the ground at the end of his charity challenge

3 tips for communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

For the last 2 years, my family and I have taken part in the Alzheimer’s Society Memory Walk fundraising challenge. The amount we raised in 2020 was greater than our total this year. There are a number of reasons for this, but one of them is that we didn’t communicate well enough about what we were doing and why. This …

3 ways to write a comms strategy quickly

browningyork Communication lessons, General communication, Planning, Strategy communication

I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …

3 key stages of an internal comms audit

browningyork Charity, Communication lessons, General communication, University, Voluntary sector

Many organisations have now begun a hybrid working model. Some people are based at home, some are back in the office. Some people are working a mix of both. Effective internal communication is at the heart of employee wellbeing, motivation and understanding. As everyone gets used to these new ways of working, organisations will need to be sure their messages …

Yellow background and green speech bubble with 3 yellow dots in the middle

4 internal comms tips for high profile organisations

browningyork Communication audiences, Communication lessons, Public sector

Over the years I have worked with several organisations that had a high profile with the public. Content about them regularly appeared in the traditional media, as well as on social media. This coverage could be mixed in terms of being positive and negative. Some was based on fact, some based on rumour and hearsay. People within the organisation who …