A communications case study

SUPC, Education procurement

Southern Universities Purchasing Consortium (SUPC)

Who I worked with

Southern Universities Purchasing Consortium (SUPC), a membership-based procurement and buying organisation for universities and further education colleges

The challenge

With members from a variety of academic institutions, the SUPC’s annual report has to communicate a range of services and demonstrate impact as quickly as possible. An extra pair of hands to write nuanced copy for the report was just what Head of Marketing and Comms, Marion Hutchins, needed.

What happened?

I began by agreeing with Marion a structure for effectively showcasing the work that the SUPC does with and on behalf of their members. Once we had agreed the content required, she provided source documents and key contacts from the SUPC team and from members who had agreed to be featured as case studies. I reviewed the documents, interviewed the case studies and wrote high quality content. I also managed the sign-off process with the contributors.

The outcomes

Marion and her colleagues were pleased with the 2018/2019 annual report. The tone of voice and written style were perfect for bringing SUPC’s work to life for an audience of busy procurement professionals. My flexible approach also worked well for pulling together the range of source materials and meeting the necessary deadlines.

I regularly work on a variety of writing projects for Marion, as well as speaking about the value of internal communication for procurement teams at the SUPC’s annual conference.