Communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

On Saturday my husband sets off on a week-long, 109-mile walk to raise money for Macmillan Cancer Support. The preparations have been going on for some months now, covering everything from choosing the route to booking accommodation, setting a fundraising target and packing his rucksack with all the essentials. He has also had to tell people about what he’s doing. …