5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

Tips to make the case for internal comms at your not-for-profit

browningyork Charity, Communication lessons, Public sector, Voluntary sector

I spend a lot of my time thinking, listening, talking and pondering about internal communication*. I believe strongly that a key success factor for any organisation is connecting employees, volunteers, members and whoever else counts as internal for you. I even describe wanting to inspire organisations to plan effective internal comms as my mission in life. (*If your reaction to …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the Fundraising Live conference in London last week, I was struck by how many of the sessions and conversations were about using stories for engagement. If securing enough funding or …

Communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

On Saturday my husband sets off on a week-long, 109-mile walk to raise money for Macmillan Cancer Support. The preparations have been going on for some months now, covering everything from choosing the route to booking accommodation, setting a fundraising target and packing his rucksack with all the essentials. He has also had to tell people about what he’s doing. …