A photo of Sarah's husband, the 7 foot magpie mascot and other supporters outside the ground at the end of his charity challenge

3 tips for communicating a charity challenge

browningyork Browning York News, Case-study, Communication lessons, Engagement, Story-telling

For the last 2 years, my family and I have taken part in the Alzheimer’s Society Memory Walk fundraising challenge. The amount we raised in 2020 was greater than our total this year. There are a number of reasons for this, but one of them is that we didn’t communicate well enough about what we were doing and why. This …

The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

Guest post: Growing a sales mindset in a charity

browningyork Change, Charity, Engagement, Guest post, Organisational culture

Building a sales mindset can be hugely powerful for your charity – but where should you start? This month’s guest post comes from sustainable income advisor, Ruth Dwight, who has provided some great ideas for how to discuss the need to grow income in new ways with your employees and volunteers. As the funding environment for charities continues to get …

5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

Tips to make the case for internal comms at your not-for-profit

browningyork Charity, Communication lessons, Public sector, Voluntary sector

I spend a lot of my time thinking, listening, talking and pondering about internal communication*. I believe strongly that a key success factor for any organisation is connecting employees, volunteers, members and whoever else counts as internal for you. I even describe wanting to inspire organisations to plan effective internal comms as my mission in life. (*If your reaction to …