3 tips for communicating a charity challenge
For the last 2 years, my family and I have taken part in the Alzheimer’s Society Memory Walk fundraising challenge. The amount we raised in 2020 was greater than our total this year.
fundraising
The link between fundraising and communication
Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are … Read more
Guest post: Growing a sales mindset in a charity
Building a sales mindset can be hugely powerful for your charity – but where should you start? This month’s guest post comes from sustainable income advisor, Ruth Dwight, who has provided some great ideas for how to discuss the need to grow income in new ways with your employees and volunteers. As the funding environment … Read more
5 great ways to improve case-study gathering
During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start … Read more
Tips to make the case for internal comms at your not-for-profit
I spend a lot of my time thinking, listening, talking and pondering about internal communication*. I believe strongly that a key success factor for any organisation is connecting employees, volunteers, members and whoever else counts as internal for you. I even describe wanting to inspire organisations to plan effective internal comms as my mission in … Read more