Guest post: How to choose internal comms metrics

browningyork Communication lessons, Communication measurement, Guest post

This month’s guest is internal comms manager, Andrew Hesselden, who shares his thoughts on why as internal communicators we sometimes get in a muddle with metrics. In any line of work, the ability to measure the impact of what you are doing is important to achieving success. After all, how will you know whether or not you’ve been successful if …