As 2020 draws to a close, I’m taking the opportunity to wish you all a safe and relaxing festive break. After the year we have all had, we certainly need to take time to pause and reflect on how much we have done in the last 12 months! We still have a long way to go in the years to …
5 tips to communicate dry subjects
Today I am blogging about something that we know we will need to communicate about in 2021 and beyond – dry subjects. Topics such as procurement, data compliance and health and safety. (I say this with love; I have worked with enough procurement teams over the years to believe that you are a truly misunderstood group.) My recent blog posing …
Guest post: Measuring the impact of communication
For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications practitioners can only determine effectiveness …
3 tips to find your outcomes
Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How do they differ from each …
Back to square one?
With #lockdown2 about to start in England tomorrow, it’s hard not to feel that we’re right back where we started earlier this year. Personally and professionally, I’ve heard a lot of heart-sinking, sighing and here-we-go-again-ing. Many communications teams and individuals are gathering themselves and setting to work once again for their colleagues. Finding the best messages to support wellbeing and …