At the end of March my business hits double figures. Yes, that’s right, this month I’m celebrating my 10th business birthday. It’s hard to believe that it’s a decade already, the time has flown by. In time-honoured fashion, I’m taking the birthday as a chance to look back at what I’ve achieved so far and set goals for the future. …
Use stories to demonstrate skills
Stories are a great way to demonstrate what you know or understand. Telling a story helps you to connect with other people too, showing what you can bring to the party. A story from my past Years ago when I was working at Cancer Research UK we produced a staff magazine which went out in hard copy once a month …
What makes a good story?
I’ve just spent half an hour watching a Facebook live video of the bachelor chimp group at Monkey World in Dorset. I couldn’t tear myself away! And although this morning’s session wasn’t billed as a story, it strikes me that actually the team at Monkey World do a fantastic job of story-telling. Across their social media (as well as the …
Merry Christmas & Season’s Greetings to all
As 2020 draws to a close, I’m taking the opportunity to wish you all a safe and relaxing festive break. After the year we have all had, we certainly need to take time to pause and reflect on how much we have done in the last 12 months! We still have a long way to go in the years to …
Guest post: Measuring the impact of communication
For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications practitioners can only determine effectiveness …