What can we learn from an unconference?

browningyork Browning York News, Communication lessons, Inspiration

This has been one of my favourite quotes, ever since Benjamin Ellis said it during his explanation of how an unconference works. That was a few years ago at the first #TheBigYak and it has served me well as a mantra ever since. The Big Yak is one of the highlights of the internal comms professional calendar. It’s an opportunity …

How do you make a dry subject more interesting?

browningyork Browning York News, Engagement, General communication, Public sector, University

This week I will be speaking about procurement communication at the LUPC & SUPC Conference 2018. I do a lot of work with procurement teams, helping them find ways to engage their internal audiences with the need for compliant action. The teams are lovely, hard-working experts in their field who are striving to do their best for their organisation every …

Who needs internal comms?

browningyork Charity, General communication, University, Voluntary sector

I love my job. I believe wholeheartedly in the difference that effective communication makes to organisations, how it solves problems and supports achievement of plans and goals. As a result, I’m always willing to talk to others about what I do, whether at networking meetings, co-working offices or even at the pub with friends. (Oh yes, I’m a hoot at …

10 tips for your internal comms strategy

browningyork Charity, Communication audiences, Communication channels, Communication lessons, Communication measurement

If you’re currently working on your internal communications strategy, you’re not alone. I’m working with two charities at the moment to help them develop theirs and strategies were the topic for yesterday’s CharityComms special interest group for internal communicatiors. It’s great to know that so many organisations are recognising the strategic importance of effective internal comms – or at least …

Guest post: How to improve communication with SEO

browningyork Communication lessons, Engagement, Guest post

In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …