4 ways to contribute to comms when you’re not in the comms team

browningyork Communication channels, Communication lessons, General communication, Organisational culture

An infographic with boxes that contain the headlines of the 4 tips in this articleEvery single person at an organisation has a role to play when it comes to communication. You don’t have to be in the comms team to make a difference. Here are some steps you can take.

Be proactive in keeping yourself informed
In most organisations there will be a number of ways to find out what is going on. These will range from the employee newsletter and chief executive’s presentations, to the intranet and the online discussion forums. You can talk to colleagues or attend special interest groups. Some of these may come to you directly, but you will probably need to go looking for others.

Whatever combination of communication methods your organisation uses, make it your business to find out what’s available and what it is for. Then take time each day or week to seek out information. Being proactive is a much more positive approach than complaining that ‘no-one ever tells me anything’.

And you will likely be ahead of the game, hearing about things sooner than others and getting opportunities to learn more that you might otherwise miss.

Be aware of your own impact as a communicator
If you are a leader or manager, your team(s) will expect to hear from you about the direction you should all be heading in. They will also want to feed back to you about their experiences, challenges and ideas. You have a large impact on how successful that two-way communication is.

Even if you’re not in a leadership role, there will be people who look to you for communication. It may be that you are responsible for a particular project that impacts on others. Or that your personality is such that you naturally make contacts in other departments and can update your own team on what happens elsewhere. Or that you have a different perspective on a situation and can open their eyes to a different way of looking.

Discuss communication with your colleagues
As well as organisation-wide communication, it is important that local communication within teams and between departments works well. Every individual will have different communication styles and preferences, so it’s a good idea to agree as a team how you will communicate. Here are some questions you might want to consider:

  • How will getting communication right help you all to do your jobs? Why is it important to you?
  • What information do you need and who from?
  • What are your individual communication styles and preferences? (There are many different models and ways of having this confirmation – I like the model described in this blog article I found.)
  • How will you share your views with each other?
  • Will you have regular formal meetings?
  • What will they be for?
  • How will you involve everyone, including those who are home-based or work non-standard hours?


  • Being clear on communication processes should be just as important as agreeing how other areas, for example finance activities, will work.

    Get to know your communications team
    As professional communicators, it is part of our job to understand what is going on around the organisation. With large, complex organisations, keeping track of everything that is happening is no mean feat. In fact, it can be tricky at smaller places too!

    We need colleagues to help us understand what it is like to work here. To show us what messages mean to people in roles different to our own. To give us feedback so that we can give leaders a clear picture and support them in making better decisions.

    Not only will you earn our gratitude, you will benefit too. You will be contributing to the bigger picture of the organisation and helping to make it more effective. You will often be helping to shape messages and communications through your feedback.

    How do you contribute if you’re not part of the comms team? Get in touch to let me know any top tips you have.

    Until next time
    Sarah