Today I am blogging about something that we know we will need to communicate about in 2021 and beyond – dry subjects. Topics such as procurement, data compliance and health and safety. (I say this with love; I have worked with enough procurement teams over the years to believe that you are a truly misunderstood group.) My recent blog posing …
Guest post: Measuring the impact of communication
For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications practitioners can only determine effectiveness …
3 tips to find your outcomes
Although it doesn’t always feel like it, we have come a long way in the communications world this year. Looking at outcomes rather than outputs is a good way to help yourself recognise what you have achieved. What’s the difference? Of course, outputs and outcomes sound very similar. So what does each term mean? How do they differ from each …
Comms checklist for trustees
Trustees’ Week 2020 takes place 2-6 November. Apparently there are 700,000 volunteer trustees in England and Wales, so I am part of a very large group! As trustees we have a lot of different things to keep an eye on. This is particularly true during difficult times, for our own organisations, for our sector and, most importantly, for the very …
Lessons in communication from a head teacher
I first published this analysis of the communications I receive from my daughter’s head teacher back in May, on my LinkedIn feed. Since then she has continued to provide updates, information and reassurance to parents, under incredibly difficult circumstances. I’m featuring blogs on the topic of comms, leaders and direction during October. So as we approach the half-term break, this …