Guest blog: What to do when leaders don’t listen

browningyork Communication audiences, Communication lessons, Engagement, Guest post, Leadership communication

This month, internal communications consultant, Martin Flegg, shares his advice for getting your voice heard by the leaders in your organisation. If you like what he has to say, you might also like to join him and many other internal communicators at the ‘Changing the Conversation’ conference – details at the end of his piece. You’re an internal communications genius, …

An exercise in audience understanding

browningyork Case-study, Communication audiences, Communication lessons, Planning, Training

Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them. What are they interested in? What motivates them? What have their experiences been? With this knowledge you can plan communications that are meaningful and move towards achieving your organisation’s objectives. Put yourself in their shoes When I run my …

How to handle CAVE dwellers

browningyork Communication audiences, Communication lessons, Engagement

Every organisation has its CAVE dwellers. You know, those people who greet every new initiative, improved process or attempt to build excitement with snorts of derision. “We have seen it all before!” “What a lot of tosh!” “That will never work here.” They are, in short, Constantly Against Virtually Everything. CAVE dwellers. I first came across this term at an …

Guest post: comms lessons from an 11-year-old

browningyork Communication lessons, General communication, Guest post, Inspiration

Thanks to the Easter school holidays I’ve spent much of the last couple of weeks hanging out with my daughter. Like many 11-year-olds she’s very wise and tells it like it is, so I interviewed her about her views on communication for this month’s guest slot. Listening to young people more is something we should all do. Why is communication …

What is effective communication?

browningyork Communication lessons, Engagement, General communication, Planning

I often talk about ‘effective communication’ in my presentations, comms strategy conversations and training workshops. But what does that phrase actually mean? A good friend asked me this question after reviewing some text for me. And I thought ‘If Pat wants to know what effective communication is, then other people will probably be wondering the same thing’. Simply put, I believe …