Trustees’ Week 2020 takes place 2-6 November. Apparently there are 700,000 volunteer trustees in England and Wales, so I am part of a very large group! As trustees we have a lot of different things to keep an eye on. This is particularly true during difficult times, for our own organisations, for our sector and, most importantly, for the very communities we serve.
I’ve noticed in the last year that trustees seem to be more involved in my clients’ requests for communication help. This Board-level interest has increased since March this year. Those that are asking for support realise that keeping all audiences informed and engaged is important to their success. Currently the need to improve communication is often tied to an organisational strategy review.
So I have put together a communications checklist specifically for Boards, to help them identify what they need to do.
Trustees’ Week is a chance to showcase the great work that we do to run our charities. To mark the week last year, I published a guest blog on how to get your trustees interested in communication – check it out here.
How does the link between trustees and communication work at your organisation? I would love to hear your stories.
If you or your Board need help to review how communication can contribute to your overall success, please get in touch to see how I can support you.
Until next time
Wording of the infographic
Trustee comms checklist
The trustee board has a lot to keep an eye on, to ensure that the charity is well-governed. The communication strategy should form part of the picture you have of your organisation.
1. Recognise the role that communication plays in your organisation’s work
If you’re not sure, have a conversation with others. There are many important possibilities, including mission delivery, fundraising, mitigating risk, people engagement.
2. Talk to your staff and volunteer team about how well communication is working right now
Find out what they need and want to make communication work so that it achieves the purpose(s) you have defined.
3. Look at ways to support effective communication at your organisation
This could include areas such as time, resource, skills or budget. Use the conversations with staff and volunteers to find out what will make the most difference.
4. Play your part in communication about your organisation – everyone has a role
You will be making decisions about providing the support identified in step 3. You should also be actively communicating about your organisation, using agreed messages and methods.
5. Check in to see how it’s going – are the defined purposes being achieved?
As the Board you should be offering help to make it work and keeping everyone on track.