Carrying out an internal comms audit

browningyork Browning York News, Case-study, Charity, Communication audiences, Organisational culture, Volunteers

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

Guest post: Growing a sales mindset in a charity

browningyork Change, Charity, Engagement, Guest post, Organisational culture

Building a sales mindset can be hugely powerful for your charity – but where should you start? This month’s guest post comes from sustainable income advisor, Ruth Dwight, who has provided some great ideas for how to discuss the need to grow income in new ways with your employees and volunteers. As the funding environment for charities continues to get …

10 key points from the Strategic People conference

browningyork Browning York News, Charity, Engagement, Inspiration, Organisational culture, Volunteers

This was my second year at the Strategic People Conference from Agenda Consulting. This year’s theme was ‘Thoughtful leadership for a healthy culture’. Once again I came away with lots of new ideas and questions to consider in my work with my clients. Throughout the day there was ample opportunity to learn from different perspectives on engagement and organisational culture. …

#YouMadeItHappen – my favourites

browningyork Browning York News, Charity, Collaboration, General communication, Story-telling, Voluntary sector

This week charities have been using the hashtag #YouMadeItHappen to thank their supporters and celebrate the difference they make. An email from NCVO’s Aidan Warner, sent to members to launch the imitative, said, “When we ask the public what they want to hear from charities, one thing comes through loud and clear. They want to know about the difference their …

Communication with volunteers

browningyork Communication audiences, Communication lessons, Engagement, Planning, Volunteers

The literacy charity for which I am a trustee, ABC to read, was recently awarded the Investing in Volunteers quality mark. Like many organisations, we are only able to do the work we do, changing children’s lives, because of our amazing volunteers. So we were delighted to receive recognition for the support we offer them. The process to achieve the …