You’ve written your #comms strategy, now what?

browningyork Charity, Communication lessons, Communication measurement, Engagement, Planning, University

This year for me has been (almost) all about communication strategies. Clients ranging from a national disability charity to a local healthcare organisation and a university procurement team have asked me to draw up a more strategic approach for them. Whatever their size and whatever their mission, their aim has been to reach more audiences more effectively with their messages. …

CharityComms Inpiring Communicator Awards 2019

browningyork Charity, General communication, Inspiration, Story-telling

The CharityComms Inspiring Communicator Awards and Winter Social is one of my favourite evenings of the year. In recent times we have become used to hearing a lot of negativity about our sector (and many other things). So it’s nice to take time to learn about some of the amazing people doing their level best to make the world a …

How to write a comms strategy quickly

browningyork Communication lessons, General communication, Planning, Strategy communication

I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …

How to identify your key messages

browningyork Communication audiences, Communication lessons, Training

Key messages can be tricky to get right. This is especially true if you are close to the subject matter and know all the ins and outs by heart. Or if you are producing communications for a project manager who wants to cover all bases. But it is vital for effective communication that you find a way to get the …

A simple technique for finding purpose

browningyork Communication lessons, Communication measurement, Planning

Powerful, effective communication has a clear, meaningful purpose. If you don’t know why you are doing something, you can face a lot of unnecessary problems. And/or it can take much longer to reach your desired end point. Without a clear purpose for your communication you may: Send out mixed messages – causing confusion, inaction and maybe even anger Go off …