Guest post: The 5 Ps for developing a narrative

browningyork Charity, Communication lessons, Guest post, Planning, Story-telling, Strategy communication, University, Voluntary sector

I’m delighted to welcome communication specialist, Katie Jones, as my guest blogger this month. Katie shares with us her story of seeing the communication light as a student and her top tips for developing your organisational narrative. In a smoke and beer-filled room in Freshers Week I had a revelation. Angels sang and the clouds parted. I’d discovered the meaning …

#YouMadeItHappen – my favourites

browningyork Browning York News, Charity, Collaboration, General communication, Story-telling, Voluntary sector

This week charities have been using the hashtag #YouMadeItHappen to thank their supporters and celebrate the difference they make. An email from NCVO’s Aidan Warner, sent to members to launch the imitative, said, “When we ask the public what they want to hear from charities, one thing comes through loud and clear. They want to know about the difference their …

Communications masterclass for charities

browningyork Browning York News, Case-study, Charity, Communication lessons, Training, Voluntary sector

“It’s useful to have a structure to use for communications.” Charity delegate Today I ran a Communications Masterclass for charities on behalf of the Small Charities Coalition. During the half-day workshop we covered areas such as making the case for effective communication at your organisation, ensuring your communication is effective, how to build a strategic comms plan and how to …

7 tips for fantastic focus groups

browningyork Communication channels, Communication lessons, General communication, Inspiration

I often help my clients to run focus groups with their employees, volunteers and other stakeholders, which is a role I love. Being a facilitator and enabling people to articulate and present their views is really important. However, running a focus group is not always as easy as it seems and if you get it wrong, you can (inadvertently) do …

3 key stages of an internal comms audit

browningyork Browning York News, Case-study, Charity, Communication lessons, General communication, Voluntary sector

This week I submitted the final internal comms audit report to one of my charity clients. They had approached me earlier in the year, knowing that internal communication wasn’t working for them, but not sure exactly what the problems were. Or how to solve them. Following my research and analysis, they now have a clearer picture of what is going …