The perils of no project communication

browningyork Communication lessons, Engagement, Inspiration, Planning

When I was researching topics for my blog, a previous client asked me to write about what happens if you have no project communication at all. This is what I regularly see happening:

Chaos in trafficNo-one knows what they’re doing, so they just make it up.

Tools confusion between spanner and hammerPeople are confused so they do the wrong thing or cause more problems than you started with.

Owl looking resentfulThey know something is going on and they know you’re not telling them what, so they start to be suspicious of you and feel resentful.

Footballer in despair over failureUltimately, your project fails because no-one knew what to do or why.

Filling the void
In truth there is no such thing as no communication at all. If there is no official communication – if you’re not sharing info about your project and listening to feedback – rumours will soon start up to fill the void. And, of course, rumour has all manner of characteristics that are the opposite of effective communication. It’s often not based on fact and even when it is based on fact, the truth soon gets lost as it gathers momentum and takes on a life of its own.

When I talk to clients about this, I remind them that you are communicating even when you’re not “communicating”. You may feel that you’re not communicating about your project because you haven’t sent an email, written a web article or held a face to face conversation, but this in itself is communicating something.

People around your organisation will be filling that void and may be interpreting your silence as deliberately keeping them in the dark (hello, resentment), a lack of understanding of their world (hello, ‘them and us’ feelings) or even ignorance or incompetence on your part (you clearly don’t know what you’re doing if you’re not talking about it).

Communications plan
So how can you avoid these problems? The simple answer is to make sure that you have included communication as a key part of your project plan. You need to think about effectively getting your messages across and listening to feedback at every stage of your project: before, during and after.

The detail of messages and audiences may become clearer as the work progresses, but having an outline at the start of how you will be talking and listening ensures continuity and clarity. That way you won’t have beautiful, effective communication in the pre-project stage, but fizzle out once you get into the nitty gritty of the project itself. Or radio silence until a beautiful launch article suddenly appears months down the line.

How do you plan your project communications? If you would like help with something you are working on, please do get in touch to see how I can support you.

Until next time
Sarah


Other articles about solving business problems:

Solving process problems through effective communication
Solving motivation & productivity problems
4 steps to reducing silo-working
The link between fundraising and communication