How to write a comms strategy quickly

browningyork Communication lessons, General communication, Planning, Strategy communication

I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …

How to identify your key messages

browningyork Communication audiences, Communication lessons, Training

Key messages can be tricky to get right. This is especially true if you are close to the subject matter and know all the ins and outs by heart. Or if you are producing communications for a project manager who wants to cover all bases. But it is vital for effective communication that you find a way to get the …

It’s all in the timing

browningyork Communication audiences, Communication lessons, General communication, Planning, Uncategorized, University

There are many areas of life where timing is all important. Communication is one of them. This is something that anyone who has ever had to talk to their boss about a difficult project knows very well. Or if you’ve had to persuade a 2-year-old to put their socks on! Cycles of work Working in academic environments has particularly taught …

Powerful writing for impact

browningyork Browning York News, Case-study, Public sector, Story-telling, University

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

Developing a strategic approach to diversity communications

browningyork Browning York News, Case-study, Inspiration, University

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …