How to handle CAVE dwellers

browningyork Communication audiences, Communication lessons, Engagement

Every organisation has its CAVE dwellers. You know, those people who greet every new initiative, improved process or attempt to build excitement with snorts of derision. “We have seen it all before!” “What a lot of tosh!” “That will never work here.” They are, in short, Constantly Against Virtually Everything. CAVE dwellers. I first came across this term at an …

What is effective communication?

browningyork Communication lessons, Engagement, General communication, Planning

I often talk about ‘effective communication’ in my presentations, comms strategy conversations and training workshops. But what does that phrase actually mean? A good friend asked me this question after reviewing some text for me. And I thought ‘If Pat wants to know what effective communication is, then other people will probably be wondering the same thing’. Simply put, I believe …

Celebrating my birthday with 8 comms tips

browningyork Browning York News, Communication audiences, Communication channels, Communication lessons, Communication measurement, Training

Today is Browning York Ltd’s 8th birthday. I love working with charities and universities to solve problems through more effective communication. I’ve been doing it for more than 8 years (twice as long, in fact) but it was in March 2011 that I took things to a more formal level by setting up a company. To celebrate my ‘birthday’, I …

Organisational and personal values

browningyork Case-study, Charity, Engagement, Organisational culture, University

Values are important to me. Maybe that’s why I work in the not-for-profit and academic sectors. It certainly helps with running my own business – the values that frame my working life are entirely my own, not something that has been dictated or developed by others. This ensures that the work I choose to do fits with my vision of …

Are you getting communication right?

browningyork Charity, Communication audiences, Communication channels, General communication, Organisational culture, Planning, University, Voluntary sector

“How do I make sure that people read my newsletter?” “How do I make people look at my website?” “How do I make sure that people listen to me?” These are questions which I regularly hear from charities and universities that I work with. And I usually have to answer with another question – how sure are you that you …