Powerful writing for impact

browningyork Browning York News, Case-study, Public sector, Story-telling, University

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives.

If you are taking the summer to plan your future comms activities and identify a need for help with written content, this project covering my approach to an annual report for an HE membership organisation might give you some ideas.

Southern Universities Purchasing Consortium logoWho I worked with
Southern Universities Purchasing Consortium (SUPC), a membership-based buying organisation for universities and FE colleges

The challenge
With members from a variety of academic institutions, the SUPC’s annual report has to communicate a range of services and demonstrate impact as quickly as possible. An extra pair of hands to write nuanced copy for the report was just what Head of Marketing and Comms, Marion Hutchins, needed.

What happened?
I began by agreeing with Marion a structure for effectively showcasing the work that the SUPC does with and on behalf of their members. Once we had agreed the content required, she provided source documents and key contacts from the SUPC team and from members who had agreed to be featured as case studies. I reviewed the documents, interviewed the case studies and wrote high quality content. I also managed the sign-off process with the contributors.

The outcomes
Marion and her colleagues were pleased with the 2017/2018 annual report. The tone of voice and written style were perfect for bringing SUPC’s work to life for an audience of busy procurement professionals. My flexible approach also worked well for pulling together the range of source materials and meeting the necessary deadlines.

I have worked on a number of writing projects for Marion, as well as speaking about the value of internal communication for procurement teams at the SUPC’s annual conference.

“Sarah is a partner and trusted pair of hands when it comes to writing projects. She balances a flexible approach with the drive and project management skills to ensure things move forward – essential for our organisation.” Head of Marketing and Communications

Find out more about how I can help you with writing in the services section of my website. If you would like help with written content, please get in touch for a no obligation chat about how I can partner with you to make it happen.

Until next time
Sarah