Powerful writing for impact

browningyork Browning York News, Case-study, Public sector, Story-telling, University

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

Developing a strategic approach to diversity communications

browningyork Browning York News, Case-study, Inspiration, University

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

Diversity and inclusion for communicators

browningyork Charity, General communication, Story-telling, University

When I saw a Diversity and Inclusion for Communicators course advertised by the Institute of Internal Communication a few months ago, I was really pleased. I knew this was an area I wanted to know more about, so I signed up straight away. Eighteen months ago I worked with the Diversity and Inclusion Deans at the University of Reading, providing …

5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

The story of a hot-desk and other ideas

browningyork Browning York News, Communication lessons, Engagement, Inspiration, Story-telling

Earlier this week I facilitated table discussions at the CharityComms Internal Communications Special Interest Group. The topic was story-telling and we heard from a range of speakers, giving us first a framework for stories and then real-life examples from charities St John Ambulance, Mencap, World Animal Protection and Scope, who have used story-telling to engage their people. Armed with this …