Diversity and inclusion for communicators

browningyork Charity, General communication, Story-telling, University

When I saw a Diversity and Inclusion for Communicators course advertised by the Institute of Internal Communication a few months ago, I was really pleased. I knew this was an area I wanted to know more about, so I signed up straight away. Eighteen months ago I worked with the Diversity and Inclusion Deans at the University of Reading, providing …

5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …

The story of a hot-desk and other ideas

browningyork Browning York News, Communication lessons, Engagement, Inspiration, Story-telling

Earlier this week I facilitated table discussions at the CharityComms Internal Communications Special Interest Group. The topic was story-telling and we heard from a range of speakers, giving us first a framework for stories and then real-life examples from charities St John Ambulance, Mencap, World Animal Protection and Scope, who have used story-telling to engage their people. Armed with this …

4 communication skills for leaders

browningyork General communication, Leadership communication, Story-telling

The recently-released State of the Sector report from Gatehouse comes to some rather alarming conclusions about the internal comms skills of line managers (and the support they receive). Whilst I agree that line managers are a key group, we also need to remember how important our leaders’ communication skills are. There are many different skills which leaders need to develop …

Are you getting communication right?

browningyork Charity, Communication audiences, Communication channels, General communication, Organisational culture, Planning, University, Voluntary sector

“How do I make sure that people read my newsletter?” “How do I make people look at my website?” “How do I make sure that people listen to me?” These are questions which I regularly hear from charities and universities that I work with. And I usually have to answer with another question – how sure are you that you …