The link between fundraising and communication

browningyork Charity, Engagement, Planning, Story-telling, Voluntary sector

Successful fundraising is about telling emotional stories that donors and potential donors connect with. That they want to be part of. And that they want to share with others. At the moment it seems that every day brings more news of charities large and small that are faced with a crisis of funding. They are having to make incredibly difficult …

Use stories to demonstrate skills

browningyork Browning York News, General communication, Story-telling, University

Stories are a great way to demonstrate what you know or understand. Telling a story helps you to connect with other people too, showing what you can bring to the party. A story from my past Years ago when I was working at Cancer Research UK we produced a staff magazine which went out in hard copy once a month …

What if….you were your own inner ally?

browningyork Kindness

Being kind has many elements to it. Showing kindness to others is an important aspect, as is treating yourself well. For this month’s ‘What If’ blog, I’m delighted to bring you this piece from Lucy Whitehall, a positive psychologist and coach who shares with us her personal story of self-compassion. Imagine if you will, that your dear friend is struggling …

What makes a good story?

browningyork Kindness

I’ve just spent half an hour watching a Facebook live video of the bachelor chimp group at Monkey World in Dorset. I couldn’t tear myself away! And although this morning’s session wasn’t billed as a story, it strikes me that actually the team at Monkey World do a fantastic job of story-telling. Across their social media (as well as the …

10 ways to present your stories

browningyork Communication lessons, Inspiration, Leadership communication, Organisational culture, Story-telling

Last week I had the pleasure of chatting to Hayley Wright, Comms and Engagement Lead at Stockport, Oldham, Rochdale and Trafford Citizens Advice. Inspired by an article she wrote for CharityComms about involving her colleagues in gathering stories, I wanted to learn more about how she uses stories to benefit her charity. We had a lovely conversation about great ways …