I love my job. I believe wholeheartedly in the difference that effective communication makes to organisations, how it solves problems and supports achievement of plans and goals. As a result, I’m always willing to talk to others about what I do, whether at networking meetings, co-working offices or even at the pub with friends. (Oh yes, I’m a hoot at …
Guest post: How to improve communication with SEO
In this month’s guest post, we learn from digital marketer Emily Weston about how to use SEO to communicate more effectively about your organisation. How to optimise your website for Google when you know nothing about SEO Search engine optimisation (SEO) is not as complicated as big digital marketing agencies like you to believe. It’s simply: things you can do …
How to avoid hidden messages and misunderstandings
Hidden messages can pop up anywhere. I once had to explain to a client that if she chose only to publish details of what external stakeholders thought of her project and not the views of her staff, she would be sending out the message that her employees’ opinions weren’t important. Similarly, if she published only glowing reports from employees, when …
10 freelance communication experiences
Today is the 7th anniversary of the date I officially set up my not-for-profit and higher education communications limited company. I’m celebrating by sharing some of my favourite moments. I love my work When I left Cancer Research UK after 7 happy years, I needed to earn an income, but I also wanted to carry on working in a communications …
10 checks to supercharge your communications
Sometimes you have a long time to hone and perfect the communications you need to produce about your project or organisation. And sometimes you don’t. When you are pushed for time, you need a reliable tool to help you through. My clients will often look to me for ways in which they can make the process of producing communications quicker …