What’s the point? Make your comms worthwhile

browningyork Communication lessons, Engagement, General communication, Inspiration

I regularly have conversations with potential new clients who are struggling to find the time to communicate effectively. They usually have a small team with limited comms experience and they need someone to help them get their messages out effectively. Although I haven’t yet found a way to manufacture more time (that would be a neat trick!), I can work …

Powerful writing for impact

browningyork Browning York News, Case-study, Public sector, Story-telling, University

Over the summer I am sharing examples of some of the projects I’ve been involved with over the years. I love the variety of clients I am lucky enough to work with and the ways in which I can help them communicate better in order to achieve their objectives. If you are taking the summer to plan your future comms …

4 tips for summer communication

browningyork Communication audiences, Communication lessons, General communication, Organisational culture, Planning

The summer can be a funny time for organisational communication in most workplaces. At any given time, many colleagues will be away on holiday and those who are in the office may find themselves covering more work than usual. For some teams, such as the admissions teams at universities for example, the summer is the exact opposite of quiet – …

How about some collaboration round here?

browningyork Charity, Collaboration, Communication audiences, Communication lessons, General communication, Voluntary sector

At a recent communication planning session, I noticed the word collaboration cropping up when the attendees talked about the challenges their charities face and how to solve them. With less funding to go round, an increasing drive towards efficiency and more complex social problems that require more than one agency to solve, many organisations now recognise that there are other …

5 great ways to improve case-study gathering

browningyork Communication audiences, Communication lessons, Engagement, General communication, Planning, Story-telling

During a session on engaging content at a recent conference, the speaker talked about how to gather a case-study. Whatever your organisation does, you will have great stories of the work you do and the difference you make: used well, these will have a powerful effect on your intended audiences. But before you can start using those stories to achieve …