Guest post: Measuring the impact of communication

browningyork Communication lessons, Communication measurement, General communication, Guest post, Planning

For this month’s guest post, we turn to our old friend, measurement and evaluation. I’m delighted to welcome freelance communicator, Adeeba Hussain, to share with us her tips for demonstrating that you have achieved your organisation’s ‘ideal state’. In today’s uncertain world of Covid-19, delivering effective communication is more important than ever. We, as communications practitioners can only determine effectiveness …