Imagine you work for a charity that is developing an ambitious new strategy. You have decided that you can deliver a more secure future for thousands of young people by campaigning for systemic change, not just offering frontline services. This is exciting news for your organisation. You have been involved in the development of this new approach, as have selected …
Guest post: How communication can empower us through change
I’m delighted to welcome charity leadership and change specialist, Caroline Doran, as my first guest of 2020. It is a cliche but true that the only thing we can be certain of these days is change. Here, Caroline talks about how getting communication right at times of change can be hugely empowering for all concerned. Hands up who’s been through …
How to write a comms strategy quickly
I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …
How to identify your key messages
Key messages can be tricky to get right. This is especially true if you are close to the subject matter and know all the ins and outs by heart. Or if you are producing communications for a project manager who wants to cover all bases. But it is vital for effective communication that you find a way to get the …
3 lessons on audience understanding
This tweet from Natasha Roe at Red Pencil (shown below) about remembering your audience when you are communicating really struck a chord with me: Good cautionary tale not to make assumptions about your audiences from @SarahatSelf #CIMevents Reminds me of @bernardrossmc exercise to tap yourself on the shoulder and repeat *I am not the audience*🙃 — Natasha Roe (@RedPencil_) September …