A pair of hands holding a pen and writing a shopping list

5 tips for writing an effective shopping list

browningyork Christmas, Communication lessons, Planning

Towards the end of the calendar year I have to get serious about using a shopping list. Several important people in my life have birthdays in November and December. And then of course we’re into the festive shopping period… I’m rather a traditionalist when it comes to Christmas shopping. I may pick up a small thing or two in October, …

3 ways to write a comms strategy quickly

browningyork Communication lessons, General communication, Planning, Strategy communication

I often work with clients who tell me they really want to work from a comms strategy but they don’t have time to write it. Because I am not (usually) involved in the day-to-day delivery of communications at their organisation, I have the time and space to do the strategic thinking. I can take a step back and look at …

Yellow background and green speech bubble with 3 yellow dots in the middle

4 internal comms tips for high profile organisations

browningyork Communication audiences, Communication lessons, Public sector

Over the years I have worked with several organisations that had a high profile with the public. Content about them regularly appeared in the traditional media, as well as on social media. This coverage could be mixed in terms of being positive and negative. Some was based on fact, some based on rumour and hearsay. People within the organisation who …

4 steps to reducing silo-working

browningyork Charity, Communication lessons, General communication, Organisational culture, University, Voluntary sector

Duplication. Inefficiency. Higher costs. Missed opportunities – for the organisation and for individuals. Bad feeling. Internal politics. Reputation issues. Loss of funding. If any of these problems sound familiar, your organisation may be suffering from silo-working patterns. There are a number of factors that can lead to this situation – such as conflicting priorities or leadership style – but, as …

A row of tools, such as screw driver and pliers, ready to be put in a communication toolkit

What to include in a communication toolkit

browningyork Communication audiences, Communication channels, Communication lessons, Communication measurement, Planning

Over the years I have worked with a lot of clients to put together a communication toolkit. These are a great way to share communication skills and spread consistency. Particularly when you have people whose natural impulse is to start by deciding on a channel, without thought for their purpose, audience or outcome. Toolkits can be used in a variety …