Celebrating my birthday with 8 comms tips

browningyork Browning York News, Communication audiences, Communication channels, Communication lessons, Communication measurement, Training

Today is Browning York Ltd’s 8th birthday.

8 birthday candles
I love working with charities and universities to solve problems through more effective communication. I’ve been doing it for more than 8 years (twice as long, in fact) but it was in March 2011 that I took things to a more formal level by setting up a company.

To celebrate my ‘birthday’, I have been sharing 8 communication tips on my Twitter and LinkedIn feeds. In case you missed any of them, here’s the list in full.

First tip is to remember to plan your communications so you know what you’re trying to achieve, with whom and why.
Sign showing Tip #1 Plan your communications

Next tip: How is your communication going to support your overall strategy? Spread awareness? Drive action? Build connections?
Sign showing Tip #2 Know the connection

Tip #3: Find meaningful measures – if you’re putting in the time and effort, you might as well make sure it’s worth it.
Hint: this is easier if you took notice of tips 1 and 2
Sign showing Tip #3 Review what's working

Halfway through our tips already: Content has to interest and engage them – if it’s just your vanity project, don’t be surprised if no-one takes any notice!
Sign showing Tip #4 Interesting content

Next up: Effective communication isn’t about you, it’s about them. Find out more about them and use that knowledge to inform your comms.
Sign showing Tip #5 Know your audience

Continuing the theme of putting your audience first, remember they don’t need to know which Finance team does which bit of the process – they just want to get their expenses paid, so give them information under the heading ‘Expenses’.
Sign showing Tip #6 content on their needs

Tip #7: Everyone at an organisation has some responsibility for comms, whether they are line managers, back office teams, client-facing people or senior leaders. Train everyone in core communication skills.
Sign showing Tip #7 comms skills

And finally… Sometimes we can be so busy trying to get everything perfect, we forget that the main reason for communication is connecting with others in some way. And that should be fun.
Sign showing Tip #8 enjoy it

If you would like help putting any of these tips into practice at your organisation, please get in touch for a chat about how I can help you.

Until next time
Sarah